Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for our business.

The only problem is the time zone differences. But Blueshift has been very collaborative in trying to make this work, taking early early phone calls and replying quickly on email inquireis.

With this system, we are solving fundamental previous problems of seamlessly communicating with our customers in relevant manner. We see super great results on every activity run through Blueshift. Blueshift has really changed how our Marketing team as well as our entire company as a whole work - now being able to super fast create real value for our customers and business.

The flexibility of this platform is unmatched. I vetted over ten different customer data platforms and CRM tools for marketing automation before making our decision, and Blueshift was the only one that would fit our unique business model. Blueshift was the only platform that we knew could scale with our business while providing us with the level of insight we have been searching for when it comes to email marketing.

There have been occasional issues with the UI. However they are constantly improving the platform and releasing new updates so I don't anticipate this to be ongoing.

We use Blueshift as our primary communication tool for email and push notifications. This is by far the most nimble platform we have used regarding the setup and launch of lifecycle campaigns for our customers. We now have lifetime data directly tied to our marketing channels allowing us to segment our customer base like never before.

One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing.

Can't login on multiple systems with one login credentials simultaneously. The responsive feature did not work while writing HTML in its editor. Otherwise, have nothing to dislike.

Blueshift automates the campaign setup which is difficult to execute manually from time to time.

Blueshift allows me to understand my customers in a way most other platforms do not. The insights I am able to glean and then turn around action within the platform give me the opportunity to scale in a way that other platforms do not.

I've work with Blueshift now at two companies and one of the things I appreciate is their flexibility and willing to innovate the product to meet my companies needs. If there is something we dislike or find missing they are always more than willing to jump in and add it to the roadmap or do custom work to match our business needs.

We are a small team with limited resources. Blueshift is allowing us to automate campaigns based on data. There algorithm allows us to provide better product recommendations and learn more about customers over time. I look at them as a bit of a secret weapon giving us an unfair competitive advantage.

Integration with our eCommerce platform allows us to leverage our customer and order data to improve our marketing communications. Blueshift has allowed us to level up our email marketing as well as managing our customer data.

The learning curve is a bit steep but well worth the payoff.

Work closely with your CSM and develop a good rapport - they are your conduit into the other teams you'll need to make you successful on the platform.

Using data insights to power our email communications dramatically improving the results of one of our top marketing channels.

I love the recommendation feature and use it on a daily basis. it provides me with the flexibility I need to give the right products to the right users.

At the moment, there are some minor reporting limitations which said to be resolved in the next update.

Blueshift is a great tool for anyone looking for a solution to complex email marketing and marketing automation needs.

The main problem is getting into the inbox or users at the right time for them. this is achieved with Blueshift's time optimization feature which by ways of magic (AI) determines what is the best time for a user to most likely to open an email and delivers it to them!

I really like the fact it is a user friendly platform that's intuitive. There are some cool features that save time such as the campaign section. I like the way you can build detailed segments based on a wide range of factors such as revenue spend, location and demographics.

Certain new terms can be confusing such as mixin. Lots of people unfamiliar with marketing struggle to understand these terms. Perhaps some a dictionary of terms could help with this.

A great system as it allows for collaboration between marketing, BI and support. The fact you can build segments with very little restrictions allows for lots of possibilities including better customer engagement and increase in revenue.

I was assisting the support team and training new hires building segments and setting up campaigns

We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams.

The UI could use some improving, but I have been told this is coming soon. The platform can be overwhelming when first start out because there are so many different capabilities and tools. I recommend taking a step back and looking at what campaigns are you trying to launch and the core objectives . That way you can build out accordingly

Engage and communicate with customers across a variety of different channels. The ability to collect data from our website, marketing channels, and CRM - and make use of it. We had heavy reliance on technical teams to pull the data we needed. Now we can do it ourselves and actually build segments and send relevant messages to each of these audiences. We've become a lot more efficient with Blueshift.

The variety of options that makes out process so much easier.

The segment builder could be a little easier, and the website spins in place for a few minutes at least a couple of times a day.

More bang for the buck for sure. Anything a digital marketer needs is included in the software.

Segmentation is much easier, as is maintaining recurring mailings.

The ability to centralize our data to create personalized experiences across multiple platforms: email, SMS, website and beyond.

Historically, Blueshift was not on par with some of the other company's reporting capabilities. HOWEVER, with the new release, Blueshift has great reporting and even some nice notification capability so I can easily keep my stakeholders in the loop on our programs.

The benefits:

- Centralize data

- Create personalized experience

- Integration with other systems/platforms

- Using AI and Predictive Modeling