Able to deploy messages on blast, trigger, Push, and SMS on 1 campaign flow - it's all-in-one. Plus, segmentation lot of query options. I like the ability to send out unique coupon code for blast.

There are some reporting tools I have been looking for like campaign: consolidated heatmaps, conversion dashboard summary. Campaign Metric breakdowns; bounce reasons, delivery by ISP, activity by email client, open rate by domain - account level or campaign level....etc.

If your main concern is deliverability....you're in good hands with blueshift.

Email Deliverability

Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.

To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.

We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.

1. If you use Segment there isn't any other ESP or recommendation engine that is this easy

2. If you are in travel and you need messages to be sent based on check-in or check-out dates they are the only ones who make this easy.

3. Their team and customer service is ridiculously good, if it weren't for them we would have to hire another staff member.

They use email for the their two factor auth and I would prefer to be able to use 1Password or text.

We send and manage all email and SMS campaigns with Blueshift. It's very easy to setup and manage and ties into our system with minimal effort. The recommendation engine makes the messages we send perform better than regular emails.

user friendly

great customer service

fantastic documentation

perfect for a small/medium size marketing team

team always available

timely response for all questions

Interface easy to use

Ability to add filters to the setup section in a campaign that would apply to all triggers

I love the ability to read about the product updates and how to use the newest features

Text message is a plus for us at Udacity

I like that you can create a drip campaign where you can add email, push notification, and text message triggers all in one campaign. This is very flexible and creates a sync within communication.

I also like that the company looks out for us, customers for feedback and improvement.

more filtering for segments would be great

longer than 6 months data to keep would be great

syndication with other than Facebook platform would be useful

Could be a bit faster to load campaigns

great team behind this handy tool. recommend using it. Even if you just starting out in email marketing and learning about automation, this tool will help you create the right campaigns and send to your users at the right time.

Problems solving: email, segmentation, automation, syndication, performance reporting, deliverability, accessibility

Benefits realized: syndication feature with Facebook, the innovative team at Blueshift always does a fantastic job communicating with us, customers. I also love the webinars and the customer success events that we as customers are invited to.

The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments.

I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie.

Go for it if you are looking to automate emails and push notifications if you are e-commerce and have all the data being captured. In that case, creativity on emails is the only limit for any organization.

We send service and pre-sales email to our base of signed up customers and those interested in our products. Service emails are something my team uses it to send reminders, send triggered emails on few events being triggered. We also use the feature to send an email when a customer enters a Segment.

Blueshift has been an amazing partner for our company, their multi-channel campaign management platform has allowed us to precisely target customers across Email, Push and SMS while improving KPIs through streamlined A/B testing and data analysis. With the addition of In-app messaging, we can now complete our cross-channel marketing efforts through Blueshift's amazing UI. Blueshifts In-app messaging platform will surely outperform any solution we could have created in-house and allow us to sync and automate all of our marketing efforts on one platform.

Blueshift has been continuously addressing all of my "dislikes". The recent addition of In-app messaging was my companies biggest need and Blueshift has created an amazing platform to operate with.

As a mobile first company, we are always searching for cost efficient solutions with good ROI. We have slowly integrated most of Blueshifts marketing automation channels into our marketing stack. Having most of our major channels operating through Blueshift has reduced costs across the board and allows us to fine tune our marketing efforts.

Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns.

I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.

Overall, very hands-on approach!

Overall, I have had a great experience with the platform as it is very intuitive for the most part. However, it would be great to have more enhanced reporting tools to better visualize the data within the platform.

If you are looking for a powerful data-driven platform that allows for highly targeted customer communications, Blueshift is a great choice.

We were struggling to ramp up our personalization and targeting due to limited capabilities with our previous ESP. Now, we use Blueshift as our primary CRM platform. Their ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.

I love how easy the product is to use with its very robust feature set. This is one of the few products on the market that was purpose-built to be cross channel from the start. All of their competitors started out as email only or mobile only and have added channels along the way. I also love the modern aspects of the platform that other vendors are struggling to add. Things like in product Predictive Models for marketers, robust easy to use segmentation builder, and the 1:1 recommendation studio.

Customer Success and Support is great. Unlike its competitors, Blueshift has a very stable platform that experiences almost no downtime. Both teams have very experienced people that are knowledgeable about Blueshift, but also other important integrated products like Segment, Twilio, and mParticle.

I wish the Predictive Model Studio was more self-service. However, I believe this is on the near term roadmap.

Blueshift is best for companies that want to leverage large amounts of first-party data for sophisticated business models and data. It works well for both large and small teams, but users will be happiest if they are trying to move beyond simple abandonment and engagement use cases.

Workflow setup procedure, reporting and applying condition in workflow are the things I like the most in Blueshift. Also while uploading the templates they provide a side by side view of source code and UI of the template, I like this idea of them.

I would say they need to work upon UI, if they will improve UI of Blueshift then it might be possible that it will become favorite of more users, other than that as per my experience I have found it wonderful.

Blueshift is very helpful in making templates and workflow for campaign, the UI and source view that they provide side by side is really nice. Do use it if you have requirements of email setup. One should definitely use blueshift if they looking for a tool which can manage its emails and if they want complete reporting about the templates, that how the templates are working. For analyzing among the campaigns that which campaign it doing great they give excellent report containing clicks the campaign have got and other information .

We are using BlueShit for triggering Transactional and Marketing emails. Setting its campaign and getting report regarding campaign. Benefits that we have realized is that we don not need to keep the template on our system , or do not have to set the campaign via code that are some times quite tiring and error possibilities are there. So using Blueshift for emails is a good option for us.

Blueshift has proved an excellent fit our email retargeting needs. Its events can be easily integrated into web and native mobile products, and used to build a full understanding of the user and browse behavior. Once we have this, we can create tailored campaigns with a high degree of granularity (targeting users by behavior, and setting a wide variety of campaign parameters and logic).

Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.

Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.

We would recommend Blueshift without hesitation.

Occasional bugs in email template editing (output doesn't match editor), and no editor for recommendations, which can make the criteria a bit opaque. However their staff are responsive in making recommendation algorithms to suit individual requirements.

Retargeting users with suggestions and tailored content based on their in-product behavior. We have seen a good uptick in re-engaged users and transactions made.