Chief Marketing Officer
Automotive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller

"Data Activation Made Easy"

What do you like best?

Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment.

What do you dislike?

So far we have been very pleased with the platform.

What problems are you solving with the product? What benefits have you realized?

Fully automated 1:1 personalization strategy.

CRM Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller

"Customer First"

What do you like best?

Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers.

What do you dislike?

The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them.

What problems are you solving with the product? What benefits have you realized?

1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels

Head Of Marketing Operations
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller

"Robust marketing automation powered by AI"

What do you like best?

With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.

What do you dislike?

Our campaigns target over 20 markets in 12 different languages. Blueshift did not have an out of box solution to make the set up of these campaigns scalable, so there is room for improvement in this area. I need to highlight though that they have worked very closely with us to address this and other challenges in a fast and efficient way.

What problems are you solving with the product? What benefits have you realized?

We want to engage with our customer at the right time, on the right channel, with the right message. Blueshift AI powered platform is crucial to achieve this ambition.

Sr Director, CRM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller

"Fast, reliable, dynamic cdp with great customer support"

What do you like best?

Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals.

What do you dislike?

It would be great if the reporting interfaces were more flexible.

What problems are you solving with the product? What benefits have you realized?

personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences.

AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic

"A powerhouse of NASA Grade technology"

What do you like best?

Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P

Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.

Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!

The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.

What do you dislike?

The UI can be a bit tricky to navigate, not everything is super clear at first. But I've found that you can usually get any questions you have cleared up on a call with your account manager. It would be good to see all the documentation updated comprehensively though!

The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.

Recommendations to others considering the product:

Consider if you are ready for the feature-set that blueshift has to offer. If you just need simple EDM software for some basic campaigns, Blueshift probably isn't for you. If you're a larger corporation who want's a very personal 1:1 connection with your customers, I'd hands-down recommend Blueshift.

What problems are you solving with the product? What benefits have you realized?

We've needed a single platform to manage our outgoing campaigns for a while. Blueshift solves that problem easily, but then also delivers a bazillion other features which honestly - is a bit overwhelming at first - but also exciting. We've barely scratched the surface in terms of what it can offer, and it's become a massive priority for us as a business to start utilizing the platform and it's many capabilities more!

Email Marketing Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic

"My Experience with Blueshift"

What do you like best?

Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver.

What do you dislike?

We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown.

Recommendations to others considering the product:

As an email marketer with 6+ years of experience, I've never worked with a better provider. They are always innovating the product, making sure we're educated on new features, and have really helped us deliver one-to-one messaging. We've seen our engagement drastically improve. They're also very hands-on and we have weekly calls with them.

What problems are you solving with the product? What benefits have you realized?

We were looking to ramp up our personalization and Blueshift really delivered on their promise. They were able to help us create custom algorithms that addressed the needs of our users regardless of what stage in their career they were in. We've seen engagement double within a year.

Marketing Manager
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller

"Very intuitive interface and powerful capabilities"

What do you like best?

The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.

What do you dislike?

We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.

Recommendations to others considering the product:

For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.

What problems are you solving with the product? What benefits have you realized?

Personalisation, Email and App retargeting, On web personalisation.

Director of Engineering
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller

"A well designed platform that's delivers "

What do you like best?

(1) Its support for segment integration ensured we hit the ground running were able to take our 1st set of campaigns live in no time

(2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices

(3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs

(4) Apart from the platform, everyone at Blueshift starting from the founders are eager to share their expertise, experiences and insights towards making their customers successful

What do you dislike?

Early on, as they were growing and scaling their platform, we had experienced some bugs / issues; has been pretty stable ever since

What problems are you solving with the product? What benefits have you realized?

We have been able to accurately identify customers segments at various levels of intent and reach out to them w/ personalized messaging.

Director of CRM
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2

"Great product and getting better."

What do you like best?

Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed.

What do you dislike?

There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected.

What problems are you solving with the product? What benefits have you realized?

We are trying to engage our every growing and diverse audience through storytelling and personalization.

Product Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic

"Blueshift is a key to success in marketing for your company"

What do you like best?

What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that.

What do you dislike?

There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow due to too many things happening in the background in my experience

Recommendations to others considering the product:

Give it a try and I think it'll easily change your mind. There are so many ways to utilize the platform and being able to have a platform for marketing that is scalable can be extremely important for companies of larger sizes.

Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.

I personally recommend Blueshift to other users that are curious about the value of Blueshift.

What problems are you solving with the product? What benefits have you realized?

We have solved testing needs regarding open rates. We have also gained so many insights from the platform itself.