Blueshift has provided us with a robust data activation platform to track onsite user activity married with customer purchase activity allowing us to truly achieve 1:1 personalization. The capabilities of the platform have far exceeded our expectations. The implementation team has gone above and beyond to ensure we extract maximum value from our investment.

So far we have been very pleased with the platform.

Fully automated 1:1 personalization strategy.

It's allowed us true omnichannel marketing capabilities. Blueshift has given us one central source for our data to feed into multiple channels. We're making use of email via multiple connectors and SMS via Twilio. We are looking to add Cloud App functionality shortly to support additional channels.

We're testing firebase integration for our consumer apps division, and so far, it's looking very promising.

The onboarding process from our old platform has been stellar.

I dislike we didn't make the shift from our old platform sooner.

Blueshift has given us additional ways to segment our data and reach the right customer at the right time. We're working on improving deliverability on email so we can realize revenue growth.

Blueshift really puts the customer needs first and they have an incredibly powerful platform, yet easy to use. Blueshift staff is there for you, open for out-of-the box solutions, powerful tool while the platform is nothing I've experienced before. Modern marketing and end-customer needs expectations being raised every day, Blueshift helps us to be relevant, interesting and personalized to our end-customers.

The UI could benefit from a face-lift and would be nice to have an implementation team based in London instead of San Fransisco (helps us European companies) but Blueshift has been really open-minded for early meetings for them.

1-1 customer journeys, recommendations, predictions, full automated orchestration in several channels

With Blueshift, it is easy to create complex multichannel journeys from the very first days you start using it. Their segmentation function gives the user a lot of flexibility to build audiences based on behavioral data and many other data points. Their customer support is quick, and the whole team, from Data scientists to engineers has been really responsive to address any issue or customization needed from us.

Our campaigns target over 20 markets in 12 different languages. Blueshift did not have an out of box solution to make the set up of these campaigns scalable, so there is room for improvement in this area. I need to highlight though that they have worked very closely with us to address this and other challenges in a fast and efficient way.

We want to engage with our customer at the right time, on the right channel, with the right message. Blueshift AI powered platform is crucial to achieve this ambition.

Blueshift has been a game changer for lendingtree. We have been able to rapidly grow our engaged user base by creating a personalized omni channel experience. blueshift's great support teams build products quickly to support our growth goals.

It would be great if the reporting interfaces were more flexible.

personalization at scale; reliable omni channel execution; predictive modeling; flexible customer experiences.

Honestly? Triggered campaigns are pretty damn cool, they're essentially set and forget - but obviously don't actually forget about them - you should probably check them from time to time :P

Also the bee template builder shared assets feature, from a dev point of view means a lot of good code re-use. That plus the power of bee templates has really empowered our marketing team when it comes to their velocity and quality.

Blueshift's connectivity with a bazillion different platforms is a definite win also, although it can be overwhelming at first!

The recommendations system is very powerful, but can be tricky to onboard with at first. You can pretty much do anything you want in there though once you get going.

The UI can be a bit tricky to navigate, not everything is super clear at first. But I've found that you can usually get any questions you have cleared up on a call with your account manager. It would be good to see all the documentation updated comprehensively though!

The staff user limit is a bit weird, I've often wondered why it has to cost us more to get a few extra staff member accounts added.

Consider if you are ready for the feature-set that blueshift has to offer. If you just need simple EDM software for some basic campaigns, Blueshift probably isn't for you. If you're a larger corporation who want's a very personal 1:1 connection with your customers, I'd hands-down recommend Blueshift.

We've needed a single platform to manage our outgoing campaigns for a while. Blueshift solves that problem easily, but then also delivers a bazillion other features which honestly - is a bit overwhelming at first - but also exciting. We've barely scratched the surface in terms of what it can offer, and it's become a massive priority for us as a business to start utilizing the platform and it's many capabilities more!

Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver.

We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown.

As an email marketer with 6+ years of experience, I've never worked with a better provider. They are always innovating the product, making sure we're educated on new features, and have really helped us deliver one-to-one messaging. We've seen our engagement drastically improve. They're also very hands-on and we have weekly calls with them.

We were looking to ramp up our personalization and Blueshift really delivered on their promise. They were able to help us create custom algorithms that addressed the needs of our users regardless of what stage in their career they were in. We've seen engagement double within a year.

The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.

We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.

For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.

Personalisation, Email and App retargeting, On web personalisation.

The data structure is truly amazing and the speed is awesome. The technical staff is very talented and committed to excellence.

I don't really see downsides to Blueshift. As part of the integration team they were professional and really helped us.

It is a great system. Look at the data integrations they have a lot of features.

We had been using an internal messaging platform and being able to leverage Blueshift has increased our speed and has helped us better manager our customers.

(1) Its support for segment integration ensured we hit the ground running were able to take our 1st set of campaigns live in no time

(2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices

(3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs

(4) Apart from the platform, everyone at Blueshift starting from the founders are eager to share their expertise, experiences and insights towards making their customers successful

Early on, as they were growing and scaling their platform, we had experienced some bugs / issues; has been pretty stable ever since

We have been able to accurately identify customers segments at various levels of intent and reach out to them w/ personalized messaging.