Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed.

There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected.

We are trying to engage our every growing and diverse audience through storytelling and personalization.

What I like best about Blueshift is that there are so many ways to break down your CRM. You are also able to gather insights and conduct tests through variations. Many companies struggle in SEO, CRM, and specifically in scaling their marketing, but Blueshift provides a valuable service in changing that.

There is not much I dislike. However, a recommendation I do have would have to do with the infrastructure. Sometimes the platform can be slow due to too many things happening in the background in my experience

Give it a try and I think it'll easily change your mind. There are so many ways to utilize the platform and being able to have a platform for marketing that is scalable can be extremely important for companies of larger sizes.

Being able to also really have a look into revenue and how it is broken down by the different types of marketing campaigns that are set up within Blueshift has been helpful. Many companies aren't able to distinguish what is the winner and what is not. From making tests on personalization of a subject line to having up to 10 different variations in an email, Blueshift is really able to make creating a strong marketing department easy.

I personally recommend Blueshift to other users that are curious about the value of Blueshift.

We have solved testing needs regarding open rates. We have also gained so many insights from the platform itself.

Blueshift makes it easy to create triggered emails based on events through customer profiles. It is easy to create events, segments new email campaigns.

There are a few things that would help make Blueshift better, like allowing copy and paste feature of new templates within a branch to help with data transfer or being able to archive templates that are no longer in use to help give a cleaner view of campaigns.

This is a great tool if you want data to be a priority and send emails based on events or attributes of your customers

We have honed in on creating real time interaction with customers based on their transactions. Blueshift allows templates to be easily changed without much hassle.

AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company.

The setup has been a little harder than some plug and play platforms, but that is the tradeoff with better tech.

Great support from their staff in setup, but have technical resources available.

We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that.

Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool.

Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.

Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, I loved the fact that they set up regular calls with a dedicated account lead to help with initial difficulties.

Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.

Personalization, automated email marketing, segmented retargeting with dynamic content and overall email lifecycle marketing.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

Using Blueshift as a CRM management tool has been an amazing experience for me.

Customization of email templates, checking data events with tracked and anonymised customer information that remains private and compliant with all data protection rules is a dream tool for us.

Two-factor authentication with such a tool is simply a cherry on the top for a security fanatic like me.

Been using the tool for almost a year now and love the customization features which can be micromanaged to suit design requirements, user likeability and incorporate any changes on the go.

Slight amount of delay is to be expected (especially when you're working with a database that comprises of potentially over a million users.) however, on very rare occasions, it may behave as slow as a snail for no apparent reason.

Can be a great platform for CRM management team with a great customer support team backing an awesome product. Been using the tool for almost a year with barely any issues/dissatisfaction faced in the product.

Blueshift has been our primary CRM communication tool for marketing and other campaign-based communications to customers and minor data events monitoring as well.

With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our goals

The automation features within blueshift related to these are very clear and easy to use with minor training.

Events/campaigns are fully traceable to the end where they were delivered/bounced back, opened etc.

Tool is easy to manage customer preferences over communication channels like Mobile/push notifications or email and messages as well.

Automations based on trends and habits of our customers. It really makes the process easier. It is an effective solution to manage thousand of our customers by collecting and analysis of our data. Also, it's very useful in collecting customer profiles. We do not need to manually update it, the AI itself updates it in the backend.

It takes time to get used to to the interface, but once you learn the ins and outs... it gets easier. Most of our agents takes a bit while to understand the process and how to use it but with specific training, it became very useful for everyone. Honestly, there's nothing to dislike.

If you are looking to individually target your consumers with the use of AI then Blueshift is the best choice.

Blueshift helps our company in creating customized campaigns based on our customer. It helps us automate and target specific markets easier across all our platform.

If you're an email developer, you're gonna love Blueshift. Unlike some other ESP's and marketing automation platforms, Blueshift doesn't alter your markup (besides minifying the HTML) or add in any additional vendor specific HTML.

Blueshift also uses Shopify's Liquid templating language for adding light scripting capabilities and the ability to iterate over JSON objects.

I mostly like the campaign building features that Blueshift offers, but in that area of campaigns, they are missing features from other big platforms like Marketo and Eloqua, like the ability to easily change data points in a campaign; the ability to push a user to another campaign based on a campaign action; more complex branching options at the campaign level.

On the email template level, we're solving the problem of personalization by leveraging data from JSON events, using Liquid.

The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service.

I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about!

Blueshift is an extremely good tool for customer acquisition and customer retention. We have seen results and engagement spike when applying its capabilities to our business. Also, Blueshift support is beyond fantastic - whenever we had any issues, Blueshift always answered us within a very short time to help us sort out the problem at stake.

As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue.

Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.

I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.

As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.

Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.

We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.