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Benchmark Email Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers. (13 mentions)
Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience. (8 mentions)
Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively. (7 mentions)
Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking. (6 mentions)
Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience. (6 mentions)
Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication. (4 mentions)
Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans. (3 mentions)
Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors. (3 mentions)
Users note the design limitations in lower plans, with insufficient data search and filtering options available. (2 mentions)
Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options. (2 mentions)

5 Pros or Advantages of Benchmark Email

5 Cons or Disadvantages of Benchmark Email

Benchmark Email Reviews (119)

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Reviews

Benchmark Email Reviews (119)

View 1 Video Reviews
4.3
119 reviews
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B R.
BR
B R.
Missionary
Mid-Market (51-1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive, Reliable Email Letters with Helpful Support and Engagement Insights"
4.5/5
What do you like best about Benchmark Email?

It’s a helpful service that lets me send prayer letters to supporters all over the world. I also like being able to see the engagement from people who receive the letters. When I first started using it, the Benchmark folks were quick to answer my questions and provide step-by-step instructions, which made getting started much easier.

The UI is intuitive and easy to learn, and I appreciate that I can use the free service. Overall, the app performs well: sending letters is straightforward, and it’s easy to build different links within the letters for integration with social media apps. Since I only use the app every other month, I haven’t really used the AI aspect or the app’s intelligence features yet. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I know they have added the sign up form templates. But I am seeking just the ability to get a QR code that can be added to snail mail letters that I also send out, in hopes more snail mail folks would sign up for emails. So far I have not figured out how to do that.

I would also like the option to resend my email 2-3 days later to non-openers. Review collected by and hosted on G2.com.

FC
Frank C.
Executive Director
Small-Business (50 or fewer emp.)
"The Best Email Platform to Communicate with Your Audience"
5/5
What do you like best about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and makes using this platform easy. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The new revised platform feels very basic and doesn’t have the ability to transfer the photo gallery from the old platform. Because of that, it takes a bit longer to create new images for the things we use often. Also, there’s no longer an archive page, which we used all the time to generate new subscribers. It almost worked like a blog. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Verified User in Oil & Energy
Mid-Market (51-1000 emp.)
"Easy, Clean Campaign Builder with Strong Automation and Analytics"
4/5
What do you like best about Benchmark Email?

The best thing I like about this benchmark email platform is its ease of hues and their clean campaign building tools which create a hassle free experience for us they are dragon drop editor makes the campaign building very simple and also allows us to create professional level campaigns even without much of a technical expertise they are automation workflows contact segmentation and performance analytics helps to streamline or marketing operations while maintaining a good visibility into a campaign management and engagement. Specifically, it is useful for teams that want a balance between simplicity and functionality. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Some of their advanced automation and personalisation capabilities are not that extensive when compared with the author enterprise tools out there in this specific space. Their template customisation options are good overall, but there are certain limitations when we try to create a highly customised design, and their reporting feature is useful, though their deeper analytics and integration module should be improved further. Review collected by and hosted on G2.com.

Duccio M.
DM
Duccio M.
Special Education Paraprofessional
Education Management
Mid-Market (51-1000 emp.)
"Effortless Email Marketing for Educators"
4.5/5
What do you like best about Benchmark Email?

I find it super easy to design well-crafted emails with Benchmark Email's drag-and-drop feature. I like that I can save a template and reuse it, and it's easy to use, even for someone who's not an expert marketer. The tracking feature is great, as well. I also like that I don't have to send emails from my direct email. The templates that Benchmark allows me to create are much better compared to what I used before. The initial setup was very straightforward; I could just import my contact list, and I was ready to go. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Nothing much. Review collected by and hosted on G2.com.

Response from Jessica Lunk of Benchmark Email

Hi Duccio,

We just launched hosted sign-up forms in our latest release. Now, you can create a form page that is ready to share. Check out form pages and let us know if you have any feedback!

See how Benchmark Email improved
RP
Richard P.
Outside Sales
Small-Business (50 or fewer emp.)
"Insightful Email Engagement Reports That Clarify Outreach Impact"
5/5
What do you like best about Benchmark Email?

I love the reports it provides, especially how they show me who’s engaging with our marketing emails. It makes it clear who our outreach is reaching and where it’s landing. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I wish there were an easier way to create a sign-up form that I could post on social media or forward by email. It would be especially helpful if customers could refer others simply by forwarding our emails with a sign-up form included. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
GR
Verified User in Religious Institutions
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Simple Newsletter Creation with Clear Engagement Metrics"
5/5
What do you like best about Benchmark Email?

Easily create and send newsletters and see recipients activities so I know who is engaged with my emails. Importing contact lists is simple, interface is simple and easy to use, provides the exact metrics I need. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Since email filters do not always like mass emails it it sometimes hard to get good results. Review collected by and hosted on G2.com.

Shahrukh k.
SK
Shahrukh k.
support advisor
Mid-Market (51-1000 emp.)
"Its Amazing :) Simple, Iintuitve Email Builder with Powerful Automation and Analytics"
5/5
What do you like best about Benchmark Email?

Its great :)I like most is simple and intuitive it is to use while still offering powerful features and the drag-and-drop editor makes creating professional emails quick and stress-free, and the automation and analytics tools help track performance and improve campaigns easily. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

there is nothing to dislike in this evrything is good i love it Review collected by and hosted on G2.com.

GJ
Gurunath J.
Search Engine Marketing Specialist
Mid-Market (51-1000 emp.)
"Benchmark Email Marketing Tool Review"
5/5
What do you like best about Benchmark Email?

It is so simple and easy to use even for someone who is just starting out email marketing. Some of the features like uploading the contact lists in bulk, landing page review and reports of the email campaigns are very handy. we use it on a weekly basis. It is so easy to implement. Besides their customer support is good too. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

There's nothing to dislike as yet. It is one of the easiest, simplest and best email marketing tools in the market. Review collected by and hosted on G2.com.

Verified User in Religious Institutions
GR
Verified User in Religious Institutions
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Quick, Helpful Support and an Easy-to-Navigate Site"
4/5
What do you like best about Benchmark Email?

Quick customer service responses and solutions to any challenges. Easy to navigate site Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I prefer to create emails on Canva and upload them to benchmark because benchmark isn’t quite as customizable or user friendly Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
GH
Verified User in Hospital & Health Care
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Feature-Rich and Free Without the Constant Premium Push"
4/5
What do you like best about Benchmark Email?

It's free and has lots of features and you don't bother me 100x to get premium. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

It's a bit glitchy when building an email. Review collected by and hosted on G2.com.