Benchmark Email Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers. (13 mentions)

Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience. (8 mentions)

Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively. (7 mentions)

Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking. (6 mentions)

Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience. (6 mentions)

Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication. (4 mentions)

Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans. (3 mentions)

Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors. (3 mentions)

Users note the design limitations in lower plans, with insufficient data search and filtering options available. (2 mentions)

Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options. (2 mentions)

5 Pros or Advantages of Benchmark Email

1. Ease of Use

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers.

See 13 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you like about Benchmark Email?

It’s easy to use and very beginner-friendly, with a straightforward interface that makes it simple to get started.

2. Features

Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience.

See 8 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Shahrukh k.

Mid-Market (51-1000 emp.)

5.0/5

"Its Amazing :) Simple, Iintuitve Email Builder with Powerful Automation and Analytics"

What do you like about Benchmark Email?

Its great :)I like most is simple and intuitive it is to use while still offering powerful features and the drag-and-drop editor makes creating profes

3. User Interface

Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively.

See 7 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you like about Benchmark Email?

It’s easy to use and very beginner-friendly, with a straightforward interface that makes it simple to get started.

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you like about Benchmark Email?

The love this platform for the differentiation of thought and concept of uses on which it is build on. It fills up the limitation of of existing email

4. Automation

Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking.

See 6 mentions

See Related User Reviews

Shahrukh k.

Mid-Market (51-1000 emp.)

5.0/5

"Its Amazing :) Simple, Iintuitve Email Builder with Powerful Automation and Analytics"

What do you like about Benchmark Email?

Its great :)I like most is simple and intuitive it is to use while still offering powerful features and the drag-and-drop editor makes creating profes

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you like about Benchmark Email?

The love this platform for the differentiation of thought and concept of uses on which it is build on. It fills up the limitation of of existing email

5. Customer Support

Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience.

See 6 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Peter G.

Small-Business (50 or fewer emp.)

5.0/5

"Review of good email marketing platform:Benchmark Email"

What do you like about Benchmark Email?

I like Benchmark Email because of the following features: 1. The UI is simple and easy to use. 2. Easy to implement email marketing strategies. 3.

5 Cons or Disadvantages of Benchmark Email

1. Email Management

Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication.

See 4 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you dislike about Benchmark Email?

The new revised platform feels very basic and doesn’t have the ability to transfer the photo gallery from the old platform. Because of that, it takes

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Works Great for My Non-Profit"

What do you dislike about Benchmark Email?

Very little to dislike. It has more features that I do not use but what I need, it works just fine. I would really like a short email list kept in the

2. Expensive

Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans.

See 3 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you dislike about Benchmark Email?

I love most part of this platform but I wish that the price was a little lower.

3. Limited Features

Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors.

See 3 mentions

See Related User Reviews

Dharan P.

Mid-Market (51-1000 emp.)

5.0/5

"Review on benchmark email."

What do you dislike about Benchmark Email?

Customer support is slow, pricing grows at slight higher after free trail. Limited advance features compared to other competitors in market.

Felix M.

Small-Business (50 or fewer emp.)

4.0/5

"Platform designed for small to medium sized businesses it offers a range of features"

What do you dislike about Benchmark Email?

The templates and design options may not offer as much customization as some users would like which can limit the platform flexibility

4. Limitations

Users note the design limitations in lower plans, with insufficient data search and filtering options available.

See 2 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Comprehensive email marketing platform"

What do you dislike about Benchmark Email?

Data search and segmentation functions could be better. No advanced filtering available.

5. Limited Customization

Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options.

See 2 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Felix M.

Small-Business (50 or fewer emp.)

4.0/5

"Platform designed for small to medium sized businesses it offers a range of features"

What do you dislike about Benchmark Email?

The templates and design options may not offer as much customization as some users would like which can limit the platform flexibility

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Verified User in Construction

Small-Business (50 or fewer emp.)

4/21/2020

"Good Platform, Easy to Use"

4/5

What do you like best about Benchmark Email?

The easiness to create email templates and craft beautiful messages. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Prices could be a bit better in comparison with the averages out there. Review collected by and hosted on G2.com.

Anthony M.

Pastor of Worship Arts & Teaching Pastor

Small-Business (50 or fewer emp.)

4/3/2019

"Benchmark has made huge strides in recent months to catch up to mailchimp. So far, so good."

3.5/5

What do you like best about Benchmark Email?

I've used multiple marketing email clients but Benchmark seems to have more control over the look and feel of an email than the competition. That can be a good thing if you know what you're doing. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The learning curve for Benchmark can be steep. I've been using Benchmark for a while so I know my way around pretty well, but, it took a while to get up to speed. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

If you're confident in your email design skills, then Benchmark will be easy for you to learn. You'll have a lot of control over the look of your emails and have the ability to do just about whatever you want to do. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

Benchmarks customer service is stellar...the best. Any time I have had a question, day or night, they are there to help. I haven't come across a problem yet that they weren't able to solve. They've helped us increase our open rate as well with their analytic tools. Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

8/19/2019

"Very easy to use"

5/5

What do you like best about Benchmark Email?

Great customer service and is very easy to use Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

It can be a bit buggy at times and somewhat slow to respond Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

4/1/2019

"Email marketing for ministry use"

4/5

What do you like best about Benchmark Email?

We like being able to use our own custom coded email design. Benchmark serves as the delivery method for our newsletters. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The UI is a little confusing at times. We wish they allowed custom code in the templates they provide. This would allow us to more quickly create newsletters instead of using our own custom coded emails. Review collected by and hosted on G2.com.

Lane S.

Executive and Marketing Assistant

Small-Business (50 or fewer emp.)

1/11/2019

"Benchmark Email for Monthly Newsletters"

4.5/5

What do you like best about Benchmark Email?

I can use previous months as templates for new newsletters, so that it always has a similar layout. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I wish there was more customization with sizing within the drag-and-drop editor. Review collected by and hosted on G2.com.

Craig S.

Assistant Pastor

Small-Business (50 or fewer emp.)

1/2/2019

"Serviceable"

3/5

What do you like best about Benchmark Email?

Benchmark is not hard to use and functions much like all other email products I have used Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I find that Benchmark is not integrated with other services like some of the other email marketers are. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

Make sure it will connect with the other software you use. We started using Benchmark enough years ago that the sites that integrate with other marketers don't have Benchmark as an option. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

We get our emails out and scheduled. People get the information we want to send. Review collected by and hosted on G2.com.

Verified User in Hospitality

Enterprise (> 1000 emp.)

2/5/2019

"Easy to use, with some limitations"

3.5/5

What do you like best about Benchmark Email?

simplicity of templates and the ability to mass-upload email contacts. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Limitations in formatting abilities leads to often-clunky formatting and amateaur appearance. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

5/23/2018

"Reliable low cost email service"

3.5/5

What do you like best about Benchmark Email?

My company had this for a while and it has worked great and did everything you'd expect for email and signup software. We can have people opt in quickly and easily with a series of premade forms or customize a form. We actually just used the basic form with contact fields but you can also add text and colors to customize it and add to your website. Emails can be customized or started with templates so you know contacts are receiving newsletters that are properly formatted. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Some of the customization options limited so when we really need to have something look a certain way, the text or spacing might be slightly off and is difficult to fix without coding knowledge. Customer service might not know how to format certain things either. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

It's a popular and reliable software and not very expensive so it's a good starting point. You can use many tools to customize the look of forms and emails. If you want something that can be tailored very precisely though, then this might not be the best option. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

Automating contact optins helps save us time and keep us within emailing guidelines. We can get emails out in a timely fashion are create lists for certain contacts and with specific topics so they're more likely to convert. We generally convert more when we send emails. Review collected by and hosted on G2.com.

Theresa R.

Publisher

Professional Training & Coaching

Small-Business (50 or fewer emp.)

12/12/2017

"Powerful system, with great prompts and help to get your started."

4.5/5

What do you like best about Benchmark Email?

I just switched over to these folks recently and they made the transition very easy. The feedback loop from your mailers is good also. With a breakdown of the bad stuff (your bounces and opt-outs with the why) and the opens, not open, and click-throughs. You can start for free, and grow your business with their tools. They also offer several ways to add your contacts, and a lot of templates to choose from for real ease. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I haven't found anything that I disliked. In fact, the pop-ups in the lower right-hand corner have helped me when I am in a new place wondering hmm wait. It's a very intuitive problem-solving system in my opinion. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

These guys are a worth a look, and they probably don't show up on your search immediately (they didn't on mine) but I am glad I kept looking for the right fit. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

For me it allows me to email about 1,000 clients, from a secure, dependable platform. And I know that they can one click out, which is important to my list integrity. Review collected by and hosted on G2.com.