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Benchmark Email Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers. (13 mentions)
Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience. (8 mentions)
Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively. (7 mentions)
Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking. (6 mentions)
Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience. (6 mentions)
Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication. (4 mentions)
Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans. (3 mentions)
Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors. (3 mentions)
Users note the design limitations in lower plans, with insufficient data search and filtering options available. (2 mentions)
Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options. (2 mentions)

5 Pros or Advantages of Benchmark Email

5 Cons or Disadvantages of Benchmark Email

Benchmark Email Reviews (119)

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Benchmark Email Reviews (119)

View 1 Video Reviews
4.3
119 reviews
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AT
Alice T.
Small-Business (50 or fewer emp.)
"Benchmark Email a great service!"
4.5/5
What do you like best about Benchmark Email?

This system has allowed us to attract new clients and, in turn, make great advantages or move the traffic of our website. It seems to me that it has extremely attractive, simple, and straightforward tools, which allow us to be much more agile when creating and editing marketing campaigns. We have not had any kind of problem and have experienced innovation, managing to release the work stress found in marketing areas. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Personally, the use of the system has been innovative. The tools are varied, and each one offers a different characteristic. The most relevant are sending campaigns, receiving the analysis, and design. However, each of them works differently, and we believe that the design area can improve in the future. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"This software gives you solutions to your marketing issues"
4.5/5
What do you like best about Benchmark Email?

Excellent for working on creating sales-related email and marketing solutions. Contains one of the easiest dashboards to learn and use. Allows for easy sharing of content on social networks. The customer support is very dynamic and globalized, which is available in many languages. Cloud and web-based implementations work better than other Benchmark-like software. New or existing ads can be designed and edited and then shared via email. It contains courses to learn how to use all the tools correctly. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The program presents some functionality problems, templates is one of the functions that has details. It does not contain automatic spell-checking. E-mail formats may not be as stable when received by customers Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Verified User in Telecommunications
Small-Business (50 or fewer emp.)
"Automate tasks that allow you to save time in your company."
4/5
What do you like best about Benchmark Email?

Benchmark email is the best tool to automate and boost email marketing, in my experience working with this software I must say that the changes we obtained from the beginning was fascinating because you can notice an increase in productivity of our team quite solid, we can automate tasks that allows us to save time and increase efficiency, through benchmark email we have been able to obtain data that allows us to know more about our customers and know what you are looking for to implement campaigns in a timely manner to be efficient. The price of this service is convenient for many, since it is available to anyone, its interface is distinguished by its complete innovation, has a wide variety of templates, benchmark email is a good service. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Sometimes I feel limited when customizing campaign templates because there are segments in the template design in which I cannot add colors, letters or designs, which sometimes frustrates me so that the designs are the way I want them to be, this is something that needs to be improved, among other negative characteristics I have to emphasize that I have nothing else to mention since the effectiveness of this service is impressive. Review collected by and hosted on G2.com.

Verified User in Information Services
UI
Verified User in Information Services
Small-Business (50 or fewer emp.)
"Improve the automation of your email service."
4.5/5
What do you like best about Benchmark Email?

The email benchmark platform is a fairly robust service for implementing marketing campaigns through emails, the service is perfect for use in any organization because it adapts very well to the standards required by its users, has many tools to work comfortably, is web-based, has a very robust automation system to work with agility, allows you to maintain control of each campaign implemented and make improvements if necessary. Its cost is quite friendly and it has its own free trial which is ideal to know the product before purchasing it. Its interface has a fairly simple but elegant design, is easy to use and is very well detailed to work with peace of mind. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Benchmark email is a platform that has a variety of templates to work with which is a favorable aspect, but the reality is that most templates have limitations to customize, which is something that has disadvantaged us enough to make our designs unique and original. Another quite common problem in this service is that when emails are sent and do not arrive at their destination the service does not notify us and this prevents us from knowing if the emails arrive or do not arrive at their corresponding destination, I would like to see improvements to this so that we can be more attentive. Review collected by and hosted on G2.com.

KAJAL S.
KS
KAJAL S.
Digital Marketing Consultant
Small-Business (50 or fewer emp.)
"Benchmark - Perfect for Bulk Emailing"
4/5
What do you like best about Benchmark Email?

I like that you just can clone an email to re-customize it for any distinct target market. By way of example, for those who have advertising you need to ship out on the consumers of numerous brokers, you merely really need to layout the e-mail after then clone it for every agent. Then, all you've got to accomplish from there exists to adjust the speak to data while in the email and alter the "send from / reply to " email addresses. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I've not identified everything I actually dislike over it nevertheless. It provides almost everything I have necessary thus far. so I am capable to attain all of my jobs with a single system. Review collected by and hosted on G2.com.

RASHMI A.
RA
RASHMI A.
Social Marketing Manager
Small-Business (50 or fewer emp.)
"Simple application for email marketing and advertising with ease."
4/5
What do you like best about Benchmark Email?

The convenience of uploading and managing contact lists, the convenience of enhancing contact lists. I also enjoy the metrics that Benchmark provides and its ability to link up with other tracking tools. And finally, it's straightforward to copy emails, eliminating the need to start each campaign from scratch. Benchmark also provides several eye-catching templates that cover various email needs. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The formatting options for the email body could use some work. The editing tools are fairly restrictive, and often a small edit will cause a section or text box to lose its formatting entirely. I've also frequently experienced where my email looks a certain way in the preview, but when it was deployed the font type or color has changed completely and looks quite different in the actual email that was sent out. Review collected by and hosted on G2.com.

AE
Ann E.
Webmaster (volunteer)
Small-Business (50 or fewer emp.)
"Good free source for low-volume emails from non-profits"
5/5
What do you like best about Benchmark Email?

The interface is relatively straightforward and the online chat tech support has almost always solved my problems quickly and easily. (Not that there have been many problems - mainly questions.) Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Occasionally the sending of test emails fails, and I have had to make a copy of the email I want to test and test the copy. We are mostly unable to send to AOL addresses, but my experiences with other solutions have been than there's always been at least one email domain that rejects the messages. Review collected by and hosted on G2.com.

Gina Marie K.
GK
Gina Marie K.
Freelance Resume Writer
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great interface, good email platform"
5/5
What do you like best about Benchmark Email?

This email marketing platform has a fantastic interface, it is very easy to use and also visually appealing. The layout is simple and clean, the help articles and blog posts are insightful; overall this is an excellent mass email product and list management / subscriber software that should receive more attention. The best part for small businesses is that - even between active periods of email sending, especially with a mini budget - is that they charge you to send, not to use. So you can create your entire year of email templates ahead of time before you link up your credit card. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Wish that analytics were available in a read-only, historical sense now that I'm no longer with the company. Otherwise it is hard to pin point anything specific to dislike about this software. Review collected by and hosted on G2.com.

Verified User in Hospitality
IH
Verified User in Hospitality
Enterprise (> 1000 emp.)
"Easy tool to make email marketing simple"
4/5
What do you like best about Benchmark Email?

The ease of uploading and controlling contact lists, the ease of editing contact lists. I also appreciate the metrics that Benchmark provides, and its ability to link up with other tracking tools. Lastly, it's easy to duplicate emails, removing the need to start each campaign from scratch. Benchmark also provides a number of attractive templates that cover a variety of email purposes. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The formatting options for the email body could use some work. The editing tools are fairly restrictive, and often a small edit will cause a shape or text box to lose its format completely. I have also frequently experienced where my email looks a certain way in the preview, but once it had been deployed the font type or color has changed completely, and looks very different in the actual email that was sent out. Review collected by and hosted on G2.com.

Annabelle P.
AP
Annabelle P.
Manager
Small-Business (50 or fewer emp.)
"The software is easy to use and offers a variety of designs."
4.5/5
What do you like best about Benchmark Email?

I like that it is easy to combine lists, and that the software only accepts a contact (if that contact is already in the combination of the list). In addition we can create and use lists is very simple, especially with the new updates. Adding contacts to lists works well with several options, I tend to upload Excel files to make new lists, very easy within Benchmark. Something easy to use when creating emails: select blocks and design; but the source code is not so easy to decipher and use (my commands do not seem to take). Using attachments, links and media is easy enough as well. The reports (open, click through etc.) are very good, however, with the new interface, it is not so easy to go back to the original email report (it seems to me that I have to choose again from the list of reports). Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I do not like that I can not "forward" emails according to my own schedule (I do not have to wait 1 week after the last shipment). Also, Benchmark DO emails get stuck in Junk Spam Trash Promotions recipients' folders and we must remind you (often) to check your email. Also, by "copying" an email to use it and changing its name as a new email, I do not like the software to select the "old" contact list to send via email. I have sent emails by mistake to lists of old contacts and that was not a good thing in my situation. The learning curve was steep, but short. We had a couple of false starts, but we learned from our mistakes. Review collected by and hosted on G2.com.