Benchmark Email Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers. (13 mentions)

Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience. (8 mentions)

Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively. (7 mentions)

Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking. (6 mentions)

Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience. (6 mentions)

Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication. (4 mentions)

Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans. (3 mentions)

Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors. (3 mentions)

Users note the design limitations in lower plans, with insufficient data search and filtering options available. (2 mentions)

Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options. (2 mentions)

5 Pros or Advantages of Benchmark Email

1. Ease of Use

Users appreciate the user-friendly interface of Benchmark Email, making it accessible for both beginners and experienced marketers.

See 13 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you like about Benchmark Email?

It’s easy to use and very beginner-friendly, with a straightforward interface that makes it simple to get started.

2. Features

Users appreciate the user-friendly interface and extensive features of Benchmark Email, enhancing their email marketing experience.

See 8 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Shahrukh k.

Mid-Market (51-1000 emp.)

5.0/5

"Its Amazing :) Simple, Iintuitve Email Builder with Powerful Automation and Analytics"

What do you like about Benchmark Email?

Its great :)I like most is simple and intuitive it is to use while still offering powerful features and the drag-and-drop editor makes creating profes

3. User Interface

Users value the user-friendly interface of Benchmark Email, making it easy for beginners to navigate and use effectively.

See 7 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you like about Benchmark Email?

It’s easy to use and very beginner-friendly, with a straightforward interface that makes it simple to get started.

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you like about Benchmark Email?

The love this platform for the differentiation of thought and concept of uses on which it is build on. It fills up the limitation of of existing email

4. Automation

Users appreciate the automation capabilities of Benchmark Email, enabling efficient campaign management and performance tracking.

See 6 mentions

See Related User Reviews

Shahrukh k.

Mid-Market (51-1000 emp.)

5.0/5

"Its Amazing :) Simple, Iintuitve Email Builder with Powerful Automation and Analytics"

What do you like about Benchmark Email?

Its great :)I like most is simple and intuitive it is to use while still offering powerful features and the drag-and-drop editor makes creating profes

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you like about Benchmark Email?

The love this platform for the differentiation of thought and concept of uses on which it is build on. It fills up the limitation of of existing email

5. Customer Support

Users praise Benchmark Email for its quick and responsive customer support, enhancing their overall email marketing experience.

See 6 mentions

See Related User Reviews

Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you like about Benchmark Email?

Many features with Benchmark Email help you to communicate with your subscribers and grow your audience. Also, the support is very accommodating and

Peter G.

Small-Business (50 or fewer emp.)

5.0/5

"Review of good email marketing platform:Benchmark Email"

What do you like about Benchmark Email?

I like Benchmark Email because of the following features: 1. The UI is simple and easy to use. 2. Easy to implement email marketing strategies. 3.

5 Cons or Disadvantages of Benchmark Email

1. Email Management

Users struggle with email management issues as important messages frequently end up in spam, hindering effective communication.

See 4 mentions

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Frank C.

Small-Business (50 or fewer emp.)

5.0/5

"The Best Email Platform to Communicate with Your Audience"

What do you dislike about Benchmark Email?

The new revised platform feels very basic and doesn’t have the ability to transfer the photo gallery from the old platform. Because of that, it takes

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Works Great for My Non-Profit"

What do you dislike about Benchmark Email?

Very little to dislike. It has more features that I do not use but what I need, it works just fine. I would really like a short email list kept in the

2. Expensive

Users find the expensive pricing of Benchmark Email challenging, especially with limited features in lower plans.

See 3 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Outstanding Analytics and Customization for Email Marketing"

What do you dislike about Benchmark Email?

I love most part of this platform but I wish that the price was a little lower.

3. Limited Features

Users find limited features in Benchmark Email, lacking advanced options and customization compared to competitors.

See 3 mentions

See Related User Reviews

Dharan P.

Mid-Market (51-1000 emp.)

5.0/5

"Review on benchmark email."

What do you dislike about Benchmark Email?

Customer support is slow, pricing grows at slight higher after free trail. Limited advance features compared to other competitors in market.

Felix M.

Small-Business (50 or fewer emp.)

4.0/5

"Platform designed for small to medium sized businesses it offers a range of features"

What do you dislike about Benchmark Email?

The templates and design options may not offer as much customization as some users would like which can limit the platform flexibility

4. Limitations

Users note the design limitations in lower plans, with insufficient data search and filtering options available.

See 2 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Comprehensive email marketing platform"

What do you dislike about Benchmark Email?

Data search and segmentation functions could be better. No advanced filtering available.

5. Limited Customization

Users find limited customization in Benchmark Email's lower plans, restricting their design flexibility and options.

See 2 mentions

See Related User Reviews

Naomie R.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to Use, Beginner-Friendly, and Straightforward"

What do you dislike about Benchmark Email?

The design limitations when it comes to lower plans

Felix M.

Small-Business (50 or fewer emp.)

4.0/5

"Platform designed for small to medium sized businesses it offers a range of features"

What do you dislike about Benchmark Email?

The templates and design options may not offer as much customization as some users would like which can limit the platform flexibility

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Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

7/28/2018

"Great Email Marketing Product!"

5/5

What do you like best about Benchmark Email?

I love both the ease of creating dynamic eblasts and accessing informative reports! Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The drag and drop editor is easy to use, but I dislike the lack of total personalization that is allowed. I also dislike the fact that, like with all other email marketing programs, an email sent from Benchmark is more likely to go to a recipient's spam folder than a personal email. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/30/2018

"Overall, really enjoy Benchmark."

3.5/5

What do you like best about Benchmark Email?

My favorite part of Benchmark is the ease of use - the drag and drop editor is really, really good. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The automation feature could use a little work, and the Salesforce integration is currently in disrepair -- the Zapier integration they offer as an alternative is extremely limited. Review collected by and hosted on G2.com.

Alaina S.

Graphic Designer

Small-Business (50 or fewer emp.)

9/27/2017

"Benchmark - Great for Mass Emailing"

5/5

What do you like best about Benchmark Email?

I like that you can clone an email to re-customize it for a different target audience. For example, if you have a promotion you want to send out to the clients of several agents, you only have to design the email once and then clone it for each agent. Then, all you have to do from there is change the contact information in the email and change the "send from / reply to " email addresses. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I have not found anything I really dislike about it yet. It offers everything I've needed so far. so I'm able to accomplish all of my tasks with one program. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

The price varies on how many contacts you add, but you can have the same people on multiple lists without paying more. If you aren't sure, definitely do a trial of it and even try it out on small lists so that cost is minimal while you are still trying to figure out if you want to use it.

Emails are easy to personalize, and there are plenty of fields on the contact profiles to use for this feature. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

We can use this to email several different types of recipients (vendors, clients and affiliate companies.) What's great about Benchmark is that you can personalize a mass email with any information you store on each individual's profile (name, company, etc.) Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

1/10/2018

"Simple Clean Effective Design"

5/5

What do you like best about Benchmark Email?

The steps for creating email campaigns are easy to follow and the Editor for the email campaign is easy to use for someone with no design or coding background. You can either do their Drag and Drop feature or the HTML feature. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

There is nothing I dislike on Benchmark. We've used this tool for a few years now to send our office newsletters. Review collected by and hosted on G2.com.

Johnnie Marie U.

Owner, CEO, Lead Master Coach

Professional Training & Coaching

Small-Business (50 or fewer emp.)

8/10/2017

"I love Benchmark"

5/5

What do you like best about Benchmark Email?

Easy to use. Uncomplicated. Great customer support. Great value.

When I had a problem with testing emails customer service happily fixed the issues and I was back Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

My emails usually end up in Junk or spam boxes even though I am certain that they are clean of any problems.

It doesn't directly integrate with e-commerce programs. I don't like to having to purchase Zappier when other CRM's integrate automatically.

It also has an issue with Wordpress integration. Email collection plugin is not customizable enough. Review collected by and hosted on G2.com.

Recommendations to others considering Benchmark Email:

You've got to try Benchmark and see for yourself how easy and intuitive it is to use. My clients love the layouts and modern structure. Review collected by and hosted on G2.com.

What problems is Benchmark Email solving and how is that benefiting you?

Delivers information to my audience and clients on a schedule. I love how easy it is to set up autoresponders. Review collected by and hosted on G2.com.

Verified User in Real Estate

Small-Business (50 or fewer emp.)

5/10/2018

"Benchmark Email is a great and easy to navigate tool! It made our email marketing campaigns simple. "

5/5

What do you like best about Benchmark Email?

We like how easy they system makes it to schedule and send out emails. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I dislike that they don't tell you the free account expires. Review collected by and hosted on G2.com.

Jake P.

Small-Business (50 or fewer emp.)

3/23/2018

"Very easy automation email setup "

4.5/5

What do you like best about Benchmark Email?

its really easy to create templates for emails to be sent out to a list and track responses Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

I could never figure out the apis or automation with the system Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/20/2017

"Powerful Email Marketing Automation Platform‎"

5/5

What do you like best about Benchmark Email?

The visual editor makes it convenient to see the HTML code and live version of the email template you are creating/editing. There's no need to flip flop back and forth with Dreamweaver and other HTML editing tools. Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

The email list management tool can definitely improve and allow for more bulk editing of contacts/search. Review collected by and hosted on G2.com.

Susan S.

Assistant

Small-Business (50 or fewer emp.)

3/22/2018

"Easy "

5/5

What do you like best about Benchmark Email?

I love how simple it is to use and I can start on a free plan Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

That there isn't very much analytics on the free version Review collected by and hosted on G2.com.

Verified User in Fine Art

Small-Business (50 or fewer emp.)

10/21/2017

"Frustrating formatting"

2.5/5

What do you like best about Benchmark Email?

As a nonprofit, we are able to use it for free (with the exception of paying for image hosting) Review collected by and hosted on G2.com.

What do you dislike about Benchmark Email?

Designing the email can be temperamental. It's particularly frustrating that the design (spacing largely) looks different in the editor then in email Review collected by and hosted on G2.com.