Easy of use (from simple design to moderate & complex)
Extensive list of options for mock-ups (UI library)
Simplicity of the tool in saving, opening and converting them into different document formats
Alternate versions for each mock-up
Linking the screens is good for a quick demo or presentation (for interactions)
Duplicating the mockups is nice.Helps to reduce lot of rework.
We can use different colors if we need to for some differentiation and visual presentation.
We cannot add even basic bar graphs, line charts, pie charts with some data points. We can only place the icon of the graph there which do not give much insight for the presentations.
No standard page size (screen resolution) by default given in the application (primarily for new users)
Great tool for conceptual design and review. If you are validating your concept with users, senior leadership and your team, this tool helps to reduce the discussions around design and put more focus on concept.
For product managers, it helps to convey your ideas and thoughts to UX design team.
Design team can quickly create some designs and run it through the team using this tool which saves lot of time related to the feedback loop.
Very easy to use even for beginners and very affordable.
Create Conceptual designs based on thoughts and ideas for initial discussions.
Create mock-ups based on paper prototypes for presentations and quick reviews. It helps to discuss concept rather than design.