# Authentication & Anti-Counterfeiting Reviews
**Vendor:** Healthlane Technologies  
**Category:** [Brand Protection Software](https://www.g2.com/categories/brand-protection)
## About Authentication & Anti-Counterfeiting
What is this product? Zelthy Authentication & Anti-Counterfeiting is an application for pharmaceutical companies managing product verification and counterfeit detection. It provides verification scanning capabilities for distributors and pharmacies, AI-powered suspicious activity detection that identifies unusual verification patterns, and incident management workflows for investigating and responding to potential counterfeit events. Key Features & Functionalities - Product verification scanning at distribution and dispensing points - AI-powered suspicious activity detection and alert generation - Counterfeit incident management and investigation workflows - Configurable alert rules based on geography, product, and channel - Reporting and analytics on verification activity and incidents Primary Solution & Value Pharmaceutical counterfeiting is a global challenge estimated at over $200 billion annually. Serialization enables authentication, but without active verification monitoring, the data remains passive. This application turns serialization infrastructure into an active anti-counterfeiting system — detecting suspicious patterns, flagging anomalies, and providing structured investigation workflows for counterfeit incidents.






- [View Authentication & Anti-Counterfeiting pricing details and edition comparison](https://www.g2.com/products/authentication-anti-counterfeiting/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-14+06%3A27%3A50+-0500&secure%5Bsession_id%5D=2d3f2ccd-b39b-458a-8531-20a1acc14584&secure%5Btoken%5D=26ed5d37e932f87b07ec5edfb3a866387a8e91817a4938e739efa57fb4edb01b&format=llm_user)

## Authentication & Anti-Counterfeiting Features
**Identification**
- Reseller Database
- Monitoring
- Violations

**Enforcement**
- Communication
- Plans
- Track

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