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Authentication & Anti-Counterfeiting

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What is this product? Zelthy Authentication & Anti-Counterfeiting is an application for pharmaceutical companies managing product verification and counterfeit detection. It provides verification scanning capabilities for distributors and pharmacies, AI-powered suspicious activity detection that identifies unusual verification patterns, and incident management workflows for investigating and responding to potential counterfeit events. Key Features & Functionalities - Product verification scanning at distribution and dispensing points - AI-powered suspicious activity detection and alert generation - Counterfeit incident management and investigation workflows - Configurable alert rules based on geography, product, and channel - Reporting and analytics on verification activity and incidents Primary Solution & Value Pharmaceutical counterfeiting is a global challenge estimated at over $200 billion annually. Serialization enables authentication, but without active verification monitoring, the data remains passive. This application turns serialization infrastructure into an active anti-counterfeiting system — detecting suspicious patterns, flagging anomalies, and providing structured investigation workflows for counterfeit incidents.

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