Aptitude 8 Reviews & Provider Details

Our experience with Aptitude 8 (formerly obo.) has been outstanding. Initially attracted by their HubSpot Customer Satisfaction award, we discovered a partner that truly understands collaborative excellence. From our first interaction with Noah Berk and Steve Saberin, it was clear this wasn't a typical vendor relationship.

Their team consistently demonstrates a deep commitment to understanding our business challenges and leveraging their expertise to develop tailored solutions. The company culture Noah has cultivated is evident in every team member's approach – a genuine partnership focused on our success.

Brian Lieberman stands out as an exceptionally talented professional. His problem-solving skills are remarkable, and his patience with our complex requirements has been invaluable. The seamless integration of Aptitude 8 and obo. has further enhanced their capabilities, with new team members like Em Wingrove and Sam Cressman maintaining the high standards we've come to expect.

What sets Aptitude 8 apart is their dedication to being a TRUE PARTNER – not just a service provider, but a strategic ally invested in our business's growth and success. I confidently recommend them to any organization seeking a top-tier HubSpot and IT partner. Review collected by and hosted on G2.com.

Infrastructure maintenance and support, Strategic Planning for the future, Architecture and Design, Business Process Optimization, Increasing Efficiency and Improving Client Experience Review collected by and hosted on G2.com.

Aptitude 8 has been an absolute life-line for our team! They’ve optimized our HubSpot-Salesforce integration, improved marketing attribution reporting, and streamlined our workflows, to ensure we have clean, reliable data. Their team goes above and beyond, and their expertise and range of solutions never cease to amaze me. A8 has truly become an extension of our internal team and have helped us work "smarter" not "harder". Review collected by and hosted on G2.com.

Given what you will likely spend on an engagement with Aptitude 8 or any other agency in the space you will want to look at multiple vendors but what we found was that no other agency had the resources and backing of HubSpot like Aptitude 8 did. Review collected by and hosted on G2.com.

Transistioning us from industry specific CRMs to HubSpot as our system of record. Among the many benefits this would provide the biggest is that it will enable our customer service teams to work out of HubSpot and expereince all the Service Hub tools. We've already seen the benefit of getting our sales teams on Hubspot so I'm excieted to see how our service levels can improve with Aptitude 8s help. Review collected by and hosted on G2.com.

Read through their case studies, they've done amazing work. I'd also say that if you want a team that will listen and help you achieve your goals, make sure you budget for their services. They are fairly priced in my opinion. I work for a small company that doesn't have the biggest budget, but we know they do good work, so we make sure to advocate for that in our budget review. Review collected by and hosted on G2.com.

- Moved a sales process from a Google Sheet into a Deal Pipeline

- Better insight into customer feedback with reporting and dashboards

- custom coded workflow actions to manage CRM data

- Website with dynamic updates based on CRM data Review collected by and hosted on G2.com.

If you are looking for an end-to-end Hubspot Agency Partner that has your best interests in mind then Aptitude8 is the right choice. Review collected by and hosted on G2.com.

Aptitude8 helped us across a variety of projects over the years. From strategy and consulting services to implementation and campaign execution, Aptitude8 is a real extension of your team and will go the distance to get things done, on time, and according to plan. There have been several times when Aptitude8 helped us build custom code to bring operational ideas to life that helped us drive pipeline and create engaging experience across thousands of people. They have really allowed us to expand our marketing capabilities through their partnership. Review collected by and hosted on G2.com.

Be really clear about deliverables and over communicate. Work up front with the team to create a crystal clear joint understanding of deliverables and timing. Review collected by and hosted on G2.com.

We needed the ability to check whether prospects in our pipeline were a geographic match for our solution. Aptitude 8 helped us rebuild an analytic process that took a few days to turnaround into a pushbutton function in Hubspot. It has accelerated our ability to get back to prospects and keep up deal velocity. Review collected by and hosted on G2.com.

The same advice I would give when working with any external agency - be very precise about what you want to accomplish, keep the scope of the project crisp and align on expectations for delivery and timeline upfront and on a regular basis. Review collected by and hosted on G2.com.

I have been working with Aptitude 8 for 4+ years and they have helped me jumpstart my marketing operations at two early-stage startups. Connecting marketing performance to sales pipeline/business revenue is extremely critical for the success of marketing, and the only way to do this is to ensure that the marketing tech stack is fully integrated with the sales tech stack. This takes a lot of thoughtful architecting, in terms of both processes between marketing and sales and data interconnectivity between systems. Aptitude 8 has been a close, and very reliable partner to enable this for my marketing function multiple times, and is always be my first call in all such situations. Review collected by and hosted on G2.com.

If you're struggling to make the most of your CRM...If you want a team that can truly build top of class systems to help you focus on strategy in the business (or even some thought partners along the way) This team is THE team for you.

Their pod style approach is going to ensure you get the exposure to levels of experience with any Aptitude 8 team you get to work with.

Genuinely -- this team is the best Review collected by and hosted on G2.com.

Working with Aptitude 8 was a LIFE saver for us as we looked to really uplevel how we were using hubspot. We were really focused on multi-touch attribution, better aligning our company level and contact level data, building a best practice lead scoring model, Transitioning to the use of Lead statuses, and reporting on it all.

The best part for us was -- the benefit went far beyond just the list of things to be done, they helped the team realize the possibilities of what could be done and how to get there! This team is focused on more than just "the work to be done" They really help enable you to understand how to make the most of the tools you use! The adjustment to our lead score fundementally gave us a level improved the quality of our lead funnel, and gave us a real lever even a yaer and a half later we are still using to tweak our funnel as we need to. Review collected by and hosted on G2.com.

I think it's really important to get alignment with your partner on growth strategy and the ultimate spec of what you're building. If you're not sure, Aptitude 8 is great here and I feel the competition will fall behind. That alignment will really drive business ROI on the implementation. Review collected by and hosted on G2.com.

Aptitude 8 helped us implement Hubspot to support our growing growth function. After significant growth and change in the business model they then came back in to refactor our implementation and set us up for the next stage of growth for our business. Review collected by and hosted on G2.com.

Aptitude 8 delivered exceptional results with their HubSpot implementation, far exceeding our expectations. They took the time to customize the solution to our exact needs, ensuring seamless integration across all our systems. Their extensive RevOps expertise, coupled with their skill in custom integrations and development, was instrumental in streamlining and supporting our growing startup at scale. The level of knowledge and personalized attention they provided made the entire process smooth and effective. For anyone looking for a partner to handle complex HubSpot projects with outstanding customer service, Aptitude 8 is the ideal choice! Review collected by and hosted on G2.com.