# What are the best Direct Mail Automation platforms for customer acquisition campaigns?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I've been researching what are the best Direct Mail Automation platforms for customer acquisition campaigns, since physical mail has made a bit of a comeback as a way to cut through inbox fatigue for new customer outreach. PFL Direct Mail Platform, Lob, and Sendoso are the three most cited for this.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pfl-direct-mail-platform/reviews"><strong>PFL Direct Mail Platform</strong></a>: built for triggered direct mail campaigns tied to specific customer acquisition milestones.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/lob/reviews"><strong>Lob</strong></a>: API-first, popular with teams wanting to trigger direct mail programmatically as part of acquisition funnels.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sendoso/reviews"><strong>Sendoso</strong></a>: combines direct mail with gifting, useful for acquisition campaigns targeting high-value prospects.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/postal-by-sendoso/reviews"><strong>Postal by Sendoso</strong></a>: focused on personalized outreach at the account level for new customer acquisition.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stannp-com/reviews"><strong>Stannp.com</strong></a>: straightforward direct mail automation for teams running acquisition campaigns at volume.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For marketers running acquisition campaigns, has direct mail actually outperformed digital channels, or does it work better as a complement?</p>

##### Post Metadata
- Posted at: 3 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d expect direct mail to work best as a complement rather than a replacement. The strongest acquisition use case is probably when the mail piece is triggered by a digital signal, so timing and targeting are doing as much work as the channel itself.&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 days ago
- Author title: Marketer





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