# Applied Pay Reviews **Vendor:** Applied Systems **Category:** [Insurance Billing Software](https://www.g2.com/categories/insurance-billing) **Average Rating:** 4.8/5.0 **Total Reviews:** 8 ## About Applied Pay Applied Pay is a cloud based digital payments hub that enables agents/brokers to provide their clients a secure, online way to pay for new and recurring premiums from any computer, phone or tablet. It is the only digital payments platform that fully integrates with into Epic, CSR24, and EZLynx, enabling agencies to automate the process of paying for invoices within the client portal or sending invoice links via email or SMS to insured customers for them to be pay through an online checkout page, and then returning the transaction data back to the originating AMS for reconciliation. Applied Pay offers branded checkout pages, hosted online, where insured users can go to pay for premiums via credit card, ACH, digital wallet or other payment method. It automatically handles payment authorization and tokenizes sensitive information to increase security and ensure compliance. ## Applied Pay Pros & Cons **What users like:** - Users enjoy the **easy integration and user-friendly interface** of Applied Pay, streamlining their payment processing effectively. (4 reviews) - Users value the **ease of use** of Applied Pay, making payment transactions smooth and efficient for everyone. (3 reviews) - Users value the **easy integration** with their AMS, making Applied Pay their primary payment tool. (1 reviews) - Users value the **productivity increase** from Applied Pay's time-saving features, enhancing their team's efficiency significantly. (1 reviews) - Users appreciate the **time-saving mechanisms** of Applied Pay, simplifying payment processes for their servicing teams. (1 reviews) - Users value the **continuous updates** of Applied Pay, enhancing the ease and efficiency of their payment processing. (1 reviews) **What users dislike:** - Users find the **learning curve challenging** due to continuous updates, requiring extra effort to stay informed. (1 reviews) ## Applied Pay Reviews ### 1. Effortless Integration and Outstanding Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Zeus Q. | Customer Support Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Applied Pay?** It is easy to integrate with our AMS and it is our main agency payment tool **What do you dislike about Applied Pay?** Everything is great about this application **What problems is Applied Pay solving and how is that benefiting you?** It helps us run and keep track of our agency payments ### 2. Applied Pay: Effortless and Evolving **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa C. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Applied Pay?** Our agencies love using Applied Pay! It's super easy to use and makes transactions a breeze. The user-friendly interface has really improved our payment processing. Plus, the Applied Pay team is always working hard to roll out new updates, so the product keeps getting better and better. We really appreciate their commitment to continuous improvement. Overall, Applied Pay is a fantastic tool for our operations. **What do you dislike about Applied Pay?** With the system continuously evolving, it can be challenging to keep up with all the changes. Staying updated requires extra effort, but the benefits of the improvements make it worthwhile. **What problems is Applied Pay solving and how is that benefiting you?** Applied Pay has been a game-changer for our agency billing. It has helped us get caught up and maintain control over our billing processes. The system's efficiency and ease of use have streamlined our operations, making it much easier to manage and track payments. ### 3. Effortless Payment Processing Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Maria B. | Customer Service Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Applied Pay?** The ease it provided to receive payments. **What do you dislike about Applied Pay?** there isn't much i dislike honestly. All good **What problems is Applied Pay solving and how is that benefiting you?** Provides us a stable payment service. ### 4. This is the time saver you’ve been looking for! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Applied Pay?** We are early adopters of Applied Pay because it provides so many time saving mechanisms to our servicing team. From payment links to premium financing to autopay… we’re incorporating these things right away to relieve the follow up burden on payments from insureds. **What do you dislike about Applied Pay?** Still a few bugs since we’re early adopters. **What problems is Applied Pay solving and how is that benefiting you?** Having to chase after insureds for money and waiting for checks to arrive. ### 5. Easy to use for both agencies and clients **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie D. | Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Applied Pay?** Our favorite thing is that we can include a link to the payment platform on our invoices. Aside from that, it's extremely easy for us and for clients to use. Implementation was very simple and seamless for us on the agency end. We can't review Customer Support as we haven't needed it, primarily due to the comprehensive information we were provided during the implemental process. Probably 50% of our clients have used the Applied Pay link on our invoices and we've gotten zero complaints. Clients also like the ease of using either bank electronic transfer or credit cards for payments. We chose not to pass on the $4 service charge for electronic payments, which has made the electronic payment option free of additional costs for our clients. All Applied Pay functions are handled by our Accounting Department so it was simple for our Service personnel to integrate into their process - all they do differently is point out the link on our invoices. **What do you dislike about Applied Pay?** The only thing that's not a positive is that client payments don't hit our bank account immediately. They have to be processed through applied first, so there's a banking delay of one or two days. Not a big deal for us though. **What problems is Applied Pay solving and how is that benefiting you?** Ease of payments for both clients and for us. ### 6. Applied Pay makes Payments Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Candace A. | Sr. Account Manager / Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Applied Pay?** It's very easy to use on both the agent and client side. you can even create a formatted email to sending to clients with the payment link. **What do you dislike about Applied Pay?** When you first get started large payments have to be verified, which isn't too difficult just a little inconvenient. **What problems is Applied Pay solving and how is that benefiting you?** It has made collecting payments from client much easier and faster. ### 7. OK, but could use improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Donna L. | Controller, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Applied Pay?** It generates an activity as a notice and an e-mail **What do you dislike about Applied Pay?** It lets payments go through without a customer number or a name that matches our customer in the system. These payment do not create a transaction, so I have to manually add them. Also on downpayments I have to manually go back in and apple drs to credits. So the system is not really streamlined. I'd say on 80% of the applied pay transactions, I have to apply the drs to crs. **What problems is Applied Pay solving and how is that benefiting you?** At this point can't say that it is benefiting me. ### 8. Best Addition to EPIC **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley P. | Private Client Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Applied Pay?** The convenience and ease of doing business. Also enjoy the fact that Applied continues to enhance the product. User friendly. Qucik payouts. **What do you dislike about Applied Pay?** There's not much to dislike about Applied Pay. **What problems is Applied Pay solving and how is that benefiting you?** Helps us avoid waiting for people to mail check to us and potentially getting lost in the mail. - [View Applied Pay pricing details and edition comparison](https://www.g2.com/products/applied-pay/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+07%3A52%3A07+-0500&secure%5Bsession_id%5D=e7750e1f-c4b2-4cf7-9257-42fd3566b765&secure%5Btoken%5D=80e3694a1f1138b74af14c527afc02a1f2c81678042da90b8915f96c122fe0e5&format=llm_user) ## Applied Pay Integrations - [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) ## Top Applied Pay Alternatives - [ePayPolicy](https://www.g2.com/products/epaypolicy/reviews) - 4.8/5.0 (156 reviews) - [FileHandler Enterprise](https://www.g2.com/products/filehandler-enterprise/reviews) - 4.4/5.0 (36 reviews) - [Guidewire InsuranceSuite](https://www.g2.com/products/guidewire-insurancesuite/reviews) - 4.1/5.0 (24 reviews)