--- title: Amazon Rekognition Reviews meta\_title: 'Amazon Rekognition Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 28 reviews by the users' company size, role or industry to find out how Amazon Rekognition works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 28 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Deep Learning url: https://www.g2.com/categories/deep-learning --- # Amazon Rekognition Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Amazon Rekognition but has limited features. Are you part of the Amazon Rekognition team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Amazon Rekognition makes it easy to add image and video analysis to your applications. It can identify the objects, people, text, scenes, and activities, or any inappropriate content from an image or video. * * * Seller [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) Discussions [Amazon Rekognition Community](https://www.g2.com/products/amazon-rekognition/discuss) Solution Type Best-of-Breed Overview by John Miranda (Digital Marketing Specialist at Amazon Web Services) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/amazon-rekognition/pricing) ## Top-Rated Alternatives [ ![Google Cloud Vision API](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Cloud Vision API") Google Cloud Vision API 4.4/5(101) ](https://www.g2.com/products/google-cloud-vision-api/reviews) [ ![Clarifai](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clarifai") Clarifai 4.3/5(69) ](https://www.g2.com/products/clarifai/reviews) [ ![Microsoft Computer Vision API](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Microsoft Computer Vision API") Microsoft Computer Vision API 4.1/5(49) ](https://www.g2.com/products/microsoft-computer-vision-api/reviews) [ View All Alternatives ](https://www.g2.com/products/amazon-rekognition/competitors/alternatives) ## User Insights Average based on 28 real user reviews. Implementation Time \<1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Ritesh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ritesh S.") RS Ritesh S. Software Engineer Enterprise (\> 1000 emp.) 5/28/2024 "Best image recognition in the market" 4.5/5 What do you like best about Amazon Rekognition? The core strength of Amazon Rekognition is the image recognition. The accuracy of results are so good. False positive are very less. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? There is learning curve and price can be furthor reduced. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Amazon Rekognition is helping us to solve image recognisation for various sku's in our domain. It helps us identify products correctly with zero false positive. The dashboard is very intiutive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Atyx A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Atyx A.") AA Atyx A. Software Engineer Small-Business (50 or fewer emp.) 11/29/2023 "Ease of Use" 4.5/5 What do you like best about Amazon Rekognition? One of the most impressive aspects of Amazon Rekognition is its robustness in image and video analysis. It excels in accurately identifying objects, scenes, and faces within images and videos, enabling powerful content analysis and search functionalities. Its facial recognition capabilities are particularly noteworthy, allowing for facial analysis, verification, and indexing at scale. Additionally, its integration with other AWS services and ease of use through APIs make it an efficient tool for developers and businesses looking to implement sophisticated image and video analysis functionalities in their applications. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? One of the concerns regarding Amazon Rekognition, as with any facial recognition technology, revolves around potential privacy and ethical implications. There have been discussions about the use of such technology in surveillance, raising issues related to privacy violations and the potential for misuse. Additionally, there have been concerns about the accuracy of facial recognition algorithms, especially in terms of potential biases and errors, which could lead to incorrect identifications or perpetuate societal biases. It's essential to approach the use of facial recognition technology with careful consideration of these ethical and privacy-related aspects. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Amazon Rekognition addresses several challenges related to image and video analysis, benefiting various industries and applications: Facial Recognition: It provides accurate facial analysis, verification, and recognition, benefiting security systems, user authentication, and personalized user experiences in applications. Object and Scene Detection: The ability to identify objects and scenes within images and videos helps in content analysis, metadata tagging, and visual search functionalities, benefiting e-commerce, content management, and visual media industries. Text Recognition: Amazon Rekognition can detect and recognize text in images, enabling text extraction and analysis, beneficial in document processing, OCR applications, and content indexing. Moderation and Compliance: It aids in content moderation by detecting explicit or inappropriate content, assisting social media platforms, content-sharing platforms, and compliance-sensitive industries in maintaining appropriate content standards. Automation and Efficiency: Its API integration and scalability enable automation of various tasks related to image and video analysis, saving time and resources for businesses implementing these features. Overall, Amazon Rekognition's capabilities streamline image and video analysis processes, enhance decision-making through data insights, and improve user experiences across a wide range of industries and applications. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Security and Investigations](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Security and Investigations") US Verified User in Security and Investigations Enterprise (\> 1000 emp.) 11/24/2023 "Amazon Reckognition Review" 5/5 What do you like best about Amazon Rekognition? The ability to analyze and identify objects, people, text, scenes, and activities in images and videos is accurate. Its versatility makes it valuable. Easy to implement and easy to use. Customer service is 24x7 and easy integration. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? privacy issues, especially regarding facial recognition technology. Critics worry about its use in surveillance and the implications for individual privacy and civil liberties. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Facial Analysis, Text Detection: Extracting text from images, making it useful for applications involving OCR (Optical Character Recognition). Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DP Darsh P. .NET Developer Small-Business (50 or fewer emp.) 6/11/2022 "Great performance and accuracy as Computer Vision tool" 4.5/5 What do you like best about Amazon Rekognition? I like the fact that Amazon Rekognition is very efficient in recognizing the elements in photos or videos without extensive training. It is a handy tool if we don't want to go to the roots of the Computer Vision models and just focus on the implementation. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? Sometimes, when the prebuilt model is not able to recognize certain details it gets difficult to get workarounds. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? It is helpful for me when I want to use the CV for some programming purpose without having too much load on my server and just pay for its usage, without worrying about complex architecture. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Enterprise (\> 1000 emp.) 3/30/2022 "Easy to use API integration for all your instant ML needs." 3.5/5 What do you like best about Amazon Rekognition? Ease of use. Less development time with integration. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? The result set ie the output set is often not easy to interpret. Depending on the subject, the system autogenerates JSON making interpretation much more nested. Real time large scale implementation is bit of a challenge with SaaS. At times, the sofware goofs up by not making the right accurate prediction ariticulation. Review collected by and hosted on G2.com. Recommendations to others considering Amazon Rekognition: Real time data/image identification can be bit of a problem if you're planning on automating your process. At times, we identified lots of discrepancies using Amazon rekognition. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Telemetry-based risk data analysis based for potential pattern identification. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Joshua F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua F.") JF Joshua F. Drupal Engineer Mid-Market (51-1000 emp.) 11/25/2021 "One of the best tool for image recognition" 4.5/5 What do you like best about Amazon Rekognition? Easy to use API, very classified packages for reference. Can easily configure various requirements. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? Till now no complaints, the response is perfect with all details depends on how we need to use them. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Image categories during bulk uploads, manually sorting gallery images is time-consuming, and also using it to generate alt tags automatically. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic KK KanuPriya K. Product Manager Mid-Market (51-1000 emp.) 8/27/2021 "Amazon Rekognition for Video Analytics" 3.5/5 What do you like best about Amazon Rekognition? The most liked thing about Amazon Rekognition is it is straightforward to use; It provides video analytics output in a Visual way. I can see the identified objects in the square boundary. I liked the ease of use. Also it has great documentation Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? The thing which I don't like about Amazon Rekognition is the JSON output after video analytics completion. It is a bit complex and difficult to interpret. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? I have used Amazon Rekognition for doing object detection, celebrity detection, and gender detection in the video. Also used for streaming video analytics with the help of kenisis Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mohit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit G.") MG Mohit G. Devops Engineer Small-Business (50 or fewer emp.) 6/21/2019 "Best object recognition product" 5/5 What do you like best about Amazon Rekognition? It is so easy to integrate with my project. I used it for the user login via the face. It can easily distinguish between person who is far and who is close. And even can recognize when Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? They don't have to identity a specific object. Like if given water bootle and soda bottle, it will predict it as a bottle. But are doing good and hopefully one day they will achieve that. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? I was logging into using the face of the user. So I was using amazon rekognition for that. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Mid-Market (51-1000 emp.) 9/9/2019 "We use it in our return process to automate serial number reading (OCR)" 4.5/5 What do you like best about Amazon Rekognition? Its smooth and high accuracy compared to other open source ocr libs Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? Its quite expensive if you use it on a scale but for our use case its cheap Review collected by and hosted on G2.com. Recommendations to others considering Amazon Rekognition: Really nice service Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? We used it in the return process to speed things up by 15x Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign NM Nicholas M. Mid-Market (51-1000 emp.) 7/19/2018 "Simple to uise, feels limited." 3.5/5 What do you like best about Amazon Rekognition? The best part about Amazon Rekognition is its ease of use and simplicity to understand. When I was first tasked to look into this product, the company was doing a Hack Day. In the span of a day I managed to build a website that was able to take given images and determine whether the image contained a duck or not. This allowed me to understand how simple it was to use Amazon Rekognition. Review collected by and hosted on G2.com. What do you dislike about Amazon Rekognition? I felt like the documentation for setting up and using the product was alright. Although was lacking support in PHP for some major components. Other than that, the setup and use was easy. However I would improve the documentation. Also, I found that some of the products features were limited and could be improved upon over time to include additional features and have a smarter model. Many of the images the API responded with no response rather than something even though it was a valid image with normal content inside. Review collected by and hosted on G2.com. Recommendations to others considering Amazon Rekognition: I would recommend this product to anybody who has a need to search through images to find vary obvious content within them. Sometimes the model misses information but it is good overall. Review collected by and hosted on G2.com. What problems is Amazon Rekognition solving and how is that benefiting you? Our company has a lot of images that we need to ensure has no inappropriate content within it. This content could vary between adult material to medical drugs/needles. Amazon Rekognition allows us to scan images for this content and sift through many images almost effortlessly with minimal human interaction. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement \<1 month ### Return on Investment 10 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/amazon-rekognition/pricing) Amazon Rekognition Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f176b4154a751d10150daa67a57b7dc5/azure-face-api.jpg "Product Avatar Image") Azure Face API 3.8/5(12) [ Compare Now ](https://www.g2.com/compare/amazon-rekognition-vs-azure-face-api) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_aeae116c52945fdecd7ed16d621cb315/google-cloud-vision-api.png "Product Avatar Image") Cloud Vision API 4.4/5(101) [ Compare Now ](https://www.g2.com/compare/amazon-rekognition-vs-google-cloud-vision-api) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba028ad6bf0db22d615af59f2f972e74/microsoft-computer-vision-api.jpg "Product Avatar Image") Microsoft Computer Vision API 4.1/5(49) [ Compare Now ](https://www.g2.com/compare/amazon-rekognition-vs-microsoft-computer-vision-api) ##### Categories on G2 [Image Recognition](https://www.g2.com/categories/image-recognition) ##### Explore More [Which job shop management tools give a shop owner real-time visibility into job status and bottlenecks without requiring a full-time person to maintain the system?](https://www.g2.com/discussions/which-job-shop-management-tools-give-a-shop-owner-real-time-visibility-into-job-status-and-bottlenecks-without-requiring-a-full-time-person-to-maintain-the-system)[Cvent vs BigMarker: which event networking and matchmaking platform saves organizers more time while maximizing attendee engagement?](https://www.g2.com/discussions/cvent-vs-bigmarker-which-event-networking-and-matchmaking-platform-saves-organizers-more-time-while-maximizing-attendee-engagement)[What are the top-rated DBMS tools for security and compliance?](https://www.g2.com/discussions/what-are-the-top-rated-dbms-tools-for-security-and-compliance) [Top core HR software](https://www.g2.com/discussions/what-s-the-top-core-hr-software-available)[Top SEO tool used by professionals for keyword research](https://www.g2.com/discussions/top-seo-tool-used-by-professionals-for-keyword-research)[Leading sales training platforms for software firms](https://www.g2.com/discussions/leading-sales-training-platforms-for-software-firms) [Show MoreShow Less](javascript:void(0);)