AirOps Features
SEO Auditing & Monitoring (5)
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SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
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SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
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SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
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Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
SEO Content & Rankings (13)
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Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
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Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
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SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
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Localization
Provides keyword ranking data based on geographic location and device type.
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Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
Customer Activity Tracking
A report showing what actions customers perform
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Referral Tracking
Log and store the source of contacts/leads
Visitor Tracking
Track visitors and purpose of visits
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Keyword Research Tools
Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns
Keyword Tracking
Track and monitor a specific set of keywords
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
SEO Reporting (7)
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Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
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Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
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Custom Reports
Enables users to build customized SEO reports
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White Label
Enables users to add their own branding to SEO reports
Real-Time Data
Receive data and information in real time
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Scheduled/Automated Reports
Set a time to generate routine reports automatically
Generative AI (3)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Content Generation - AI Content Creation Platforms (6)
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Output quality
Produces finished or near-finished content with minimal human intervention beyond templating and prompting.
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Branding
Generates high-quality content that adheres to brand guidelines.
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Performance
Provides content generation at scale with efficient response times and quick turnaround.
Brand Voice Alignment
Generates content that adheres to predefined brand voice and messaging guidelines.
Multimodal Content Generation
Generates multimodal content including text, images, audio, or video from user prompts, instructions, or contextual inputs.
Content Localization
Generates and adapts content for multiple languages or regional audiences.
Management - AI Content Creation Platforms (3)
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Collaboration
Acts as a central hub for teams to collaborate and coordinate on large-scale content efforts.
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Security and Privacy
Maintains regulatory compliance to ensure company data privacy and protection.
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Moderation
Features guardrails to prevent harmful or offensive content generation.
AI Visibility & Tracking (2)
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AI Mention Tracking
Allows the user to monitor where and how often their brand appears in AI-generated search results and conversational AI platforms.
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AI Search Ranking Insights
Provides users with the ability to analyze how AI platforms rank and surface their brand in AI-generated search results.
Sentiment & Brand Analysis (2)
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AI Sentiment Monitoring
Enables users to evaluate how AI-generated content portrays their brand, detecting potential biases or misinformation.
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AI Hallucination Detection
Provides users with the ability to identify incorrect or misleading AI-generated brand mentions that could impact perception.
Competitive Benchmarking (2)
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Industry AI Sentiment Benchmarking
Provides users with the ability to analyze sentiment trends for their brand versus industry peers in AI-generated content.
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Competitor AI Presence Comparison
Allows users to compare how frequently their competitors are mentioned in AI-generated search results relative to their own brand.
AI Content Optimization (2)
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Semantic Optimization for AI Models
Allows users to adapt their content to align with the way AI platforms interpret and categorize information.
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AI-Driven Content Recommendations
Offers users insights on how to refine messaging and content structure to improve AI-driven discoverability.
Reporting & Alerts (2)
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Real-Time AI Mention Alerts
Enables users to receive instant notifications when their brand is referenced in AI-generated responses.
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AI Visibility Reporting
Provides users with detailed reports on AI-generated brand mentions, rankings, and sentiment analysis.
Agentic AI - SEO Tools (11)
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Autonomous Task Execution
Capability to perform complex tasks without constant human input
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Multi-step Planning
Ability to break down and plan multi-step processes
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Cross-system Integration
Works across multiple software systems or databases
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Adaptive Learning
Improves performance based on feedback and experience
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Natural Language Interaction
Engages in human-like conversation for task delegation
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Multi-Language
Manage and support multiple languages
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Google Analytics Integration
Integration with Google Analytics to track and report website traffic
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools (8)
Entity Recognition & Mapping
Identify and map entities within content to improve semantic understanding by AI systems
Knowledge Graph & Entity Linking
Connect content to entities and knowledge graph relationships to strengthen contextual signals
Semantic Content Analysis
Evaluate content context, topic coverage, and meaning to improve semantic discoverability
Topic Authority Optimization
Strengthen topical authority signals so AI systems recognize content as a credible source
Content Gap Analysis
Find prompts where competitors appear but your brand does not.
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Response Position Analysis
See where your brand appears in AI-generated answers.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Workflow & Platform Integrations - AI Search Visibility Optimization tools (2)
BI Integration
Connect data to tools like GA4, Looker Studio, Tableau, and more
BI Integration
Connect data to tools like GA4, Looker Studio, Tableau, and more
AI Retrieval Optimization - AI Search Visibility Optimization tools (5)
Passage & Chunk Optimization
Structure content into retrievable passages optimized for AI search and retrieval pipelines
AI Citation Optimization
Optimize content structure and clarity to increase the likelihood of AI-generated citation
Retrieval Readiness Analysis
Analyze whether content is technically and structurally ready for AI retrieval systems
AI Query Matching Analysis
Evaluate how well content aligns with natural language prompts used in AI search environments
Brand Entity Analysis
Assess how AI engines classify and represent the brand as an entity.
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools (7)
AI Citation Monitoring
Track references and citations of organizational content within AI answer engines
AI Answer Visibility Tracking
Monitor when and how content appears within AI-generated responses
Generative Search Performance Analytics
Analyze visibility and performance across AI-powered search and answer environments
Multi-Language Tracking
Monitor brand visibility across regions and languages.
Prompt Visibility Monitoring
Measure brand prominence in AI-generated answers to specific queries.
AI Crawler Analytics
Track which AI bots visit and index your site.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
AI Content Structuring - AI Search Visibility Optimization tools (4)
AI-Optimized Content Structuring
Structure digital content so AI-powered search engines and answer systems can interpret and retrieve information accurately
Schema & Structured Data Optimization
Enhance content with structured data and schema markup to improve machine-readable meaning
AI-Readable Content Formatting
Format headings, passages, and metadata to improve how AI systems parse and extract information
LLM-Ready Content Preparation
Prepare content for retrieval and citation within large language model search and answer systems
Enterprise Governance - AI Content Creation Platforms (3)
Content Moderation
Provides guardrails to prevent harmful, offensive, or non-compliant content generation.
AI Disclosure
Supports AI-generated content labeling or disclosure requirements.
Security & Privacy
Maintains enterprise-grade security, regulatory compliance, and data privacy protections.
Content Operations - AI Content Creation Platforms (3)
Distribution Integrations
Integrates with marketing channels, CMS platforms, or publishing tools for content distribution.
Workflow Management
Supports content approval workflows and content lifecycle management processes.
Asset & Content Management
Centralizes management of generated content and brand assets across teams and campaigns
Additional Functionality (91)
Retargeting
Adding retargeting pixels to track users who click a link and show them targeted ads
API
Application programming interface that allows for integration with other systems/databases
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Website Analytics
Track and analyze information regarding website visitors
Broken Link Discovery
URL Shortener
Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Custom Domains
Create branded link campaigns or short links with one or multiple custom domains.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Backlink Management
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Customizable Branding
Add customized logos and colors to align with company branding
Web Traffic Reporting
Collect and analyze traffic data about website visitors
For Marketing and Advertising
Used by marketers and advertisers
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Secure Data Storage
Securely stores data to prevent data loss or breaches
Real-Time Analytics
Analyze and gain insights into data in real-time
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Geotargeting
Geographic location of visitors determines behavior of the software
Link Editing
Change or redirect the destination URL of a short link
URL Customization
Modifying a website's URL to enhance readability, branding, or campaign alignment
Data Import/Export
Import and export data to and from software applications
Link Analytics
Track, analyze and report on click-through rates from URLs
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
WYSIWYG Editor
What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Localization Automation
Adapt content to display differently based on viewer location
Multi-Location
Manage and support multiple locations
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Link Management
Monitoring and organizing references from a webpage to external sites and internal pages
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Updates
Receive system updates as soon as any changes are made
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Website Management
Built-in website builder or integration with third-party site
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Backlink Monitoring
Discover the total number of backlinks, referring domains, and referring IPs going to a domain
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Advertising Management
Manage advertising space and its sales within your network or publication
Content Personalization
Personalize delivered content based on characteristics, preferences, behavior or other data across the network
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Problem Area Alerts
Highlighting or otherwise flagging areas that require review or change
Widgets
An extended application or connector that enables users to perform additional services with their current set of tools
Multivariate Testing
Create many versions of emails, forms, or actions and gauge which is most effective
Behavior Analytics
Track and analyze user behavior within a system or network
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Real-Time Reporting
Active reporting of data and metrics
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Product Recommendations
Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history
Session Recording
Record active support and chat sessions for auditing and training
Mobile Friendly Test
Measures how easily users can access, read, and navigate the site on mobile devices
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
AI Visibility Score
Track overall brand presence in AI with a unified metric.
Share of Voice (SoV)
Measure brand presence as a percentage of AI-generated conversations.
AI Content Scoring
Audit and rate content for AI citation readiness.
AI Traffic Attribution
Attribute web sessions and conversions to AI platforms.
Prompt Organization
Cluster queries by topic for clearer analysis.
Citation Intelligence
Identify and rank cited domains to inform content strategy.
AI Accessibility Audit
Check if key pages are accessible to AI crawlers.
White Label
Ability that lets users rebrand the software to make it look like their own
Change Simulation
Preview content changes’ impact on AI responses before publishing.
Schema Guidance
Review and enhance schema for better AI comprehension.
LLMs Text File Management
Create and manage llms.txt files for AI crawler guidance.
Multi-Platform AI Coverage
Track brand visibility across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and more.
API
Application programming interface that allows for integration with other systems/databases
GEO-Optimized Content Creation
Generate AI-ready articles and FAQs within the platform.
Prompt Library
Access curated or suggested prompts for coverage.
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Persona-Based Segmentation
Filter visibility data by buyer persona or job role.
Multi-Brand Management
Manage multiple brands with separate dashboards.
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Misinformation Detection
Alert teams to AI-generated brand inaccuracies or errors.
Real User Prompt Dataset
Access authentic user queries sent to AI platforms.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Competitive Benchmarking
Compare brand frequency and position versus competitors in AI content.
Workflow Management (1)
Workflow Management
Create, design and manage workflows for repetitive tasks
Customizable Templates (1)
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Collaboration Tools (1)
Collaboration Tools
Provides a channel for team members to share AI models, media files, communicate, and work together
LLM Integration (1)
LLM Integration
Connects LLMs with business data sources and systems such as CRMs and knowledge bases to enable data-driven, context-aware interactions
Brand Voice Training (1)
Brand Voice Training
Teach AI to follow brand guidelines and tone, generating branded, enterprise-grade content in text, images, audio, video, and more.
Content Management (1)
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
AI Disclosure (1)
AI Disclosure
Supports AI-generated content labeling or disclosure requirements.
Multiple Output Formats (1)
Multiple Output Formats
Create content in various formats, such as print, PDF, HTML and more
Calendar/Reminder System (1)
Calendar/Reminder System
Notifications/alerts for upcoming events or tasks
Analytics (1)
Analytics
Tools for the systematic analysis of various types of data or statistics
Content Safety Guardrails (1)
Content Safety Guardrails
Features guardrails to prevent harmful or offensive content generation.
Security & Compliance (1)
Security & Compliance
Maintain security, compliance, and data privacy protocols for all interactions
SEO Management (1)
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Version Control (1)
Version Control
Track revisions and updates made to files and navigate between different versions


