Advocate Reviews & Product Details

Advocate is nonprofit program software built by Reciprocity in Pontiac, Michigan, for nonprofits across the United States. Program managers use it to take applications, keep one record for each household, send email and texts, run volunteers and events, and run programs such as sponsorship, food pantries, and fundraisers. Advocate counts the households and individuals each program serves while the work happens, so impact numbers for donors and boards are always current. Advocate is a consent-based network. Each person creates their own profile and agrees before an organization sees their information. Invitations let people confirm their own details, which saves staff hours of data entry. The free plan covers up to 500 people, 2,000 emails a month, and 50 volunteers, with no credit card and no long setup project. Paid organization plans add room for larger lists. Program plans are priced by the number of people a program serves, not by staff seats.