I love that Adobe Illustrator makes it simple to get started, offering most sizes and formats for media templated and having simple to use and innovative AI features that really bring dreams to life on the screen! I think the simple tutorials added by Adobe now make it where literally anyone can pick up and use Illustrator with no training, and that's awesome. I've been using Adobe since 1992 and love their products. In every role I've been in for work, I insist on having a Creative Cloud license. The setup is also very simple: just click install and go, download Creative Cloud and tell it to install. Review collected by and hosted on G2.com.

I think the biggest part of Illustrator that is a barrier to entry for most users is that it isn't the most intuitive tool if you are uninitiated. Review collected by and hosted on G2.com.

Adobe Illustrator gives our rural West Virginia FQHC the flexibility to create clean, scalable graphics for everything from clinic signage and brochures to wellness campaigns and social media content. We rely heavily on it for creating logos, icons, medical infographics, health initiative branding, and provider introduction materials. Vector-based editing means everything stays crisp whether it’s printed on a flyer or blown up for a billboard. Illustrator also integrates seamlessly with Photoshop, Premiere Pro, and InDesign, which keeps our marketing workflow smooth and efficient. Review collected by and hosted on G2.com.

Illustrator has a steeper learning curve for new users, especially staff who aren’t familiar with vector graphics. It can also feel heavy on older machines, which is sometimes a challenge in rural offices with limited hardware resources. Some of the more advanced features are tucked behind panels that new users might miss without training. Review collected by and hosted on G2.com.

Adobe Illustrator is the industry-standard vector design app. Its tool options, panels, and menus are logically organized and highly customizable. Plugin options and Firefly integration make generating vectors, unique patterns, and scenes fast and editable for production work. tool options panels and menus + plugin options.

Key metrics:

- Frequency of use: Daily — core app for concepting, asset creation, and final artwork.

- Ease of use: High — intuitive UI, context-sensitive tool options, and keyboard shortcuts shorten the learning curve.

- Ease of integration: High — plugins, Creative Cloud libraries, and export formats integrate smoothly into design and production pipelines.

What I like:

- UI & Panels: Clean, collapsible panels and contextual toolbars reduce clutter and speed workflows.

- Menus & Controls: Granular control over strokes, fills, brushes, gradients, and type; predictable behavior across tools.

- Plugin Ecosystem: Simple installation and management; plugins appear in panels and context menus for seamless access.

- Firefly Integration: Fast generation of editable vector shapes, repeatable patterns, textures, and scene elements that are SVG/SVG-ready and easy to refine.

- Vector Editing: AI-generated outputs are vector paths (not flattened), fully editable with boolean operations, live effects, and precise path tools. Review collected by and hosted on G2.com.

- Plugin discoverability: In-app marketplace could improve search, categorization, and ratings.

- Firefly controls: More advanced prompt parameters and style presets inside Illustrator would aid repeatable results. Review collected by and hosted on G2.com.

Very nice, easy to use with all flexible features. You know, I'm graphic designer so I use it mostly for packaging, branding. One thing that I like most is vector-based graphics when I scale my image, but don't worry too much about loosing quality. Second, it also allows users can create their brushes then save it for later use. I often create my brushes too, so I can use it for draw the shapes, or line art around my character. Review collected by and hosted on G2.com.

I think this similar to Adobe Photoshop due to notification about continuous update. Whenever I open this software, I often see a notifications pop-up on my screen. But if I update this software, my origin saved workspace will be changed, and I continue to create it again. Moreover, sometimes it is a bit slower than before the update. Lastly, the cost using this is quite high for newer or people with low-income want to use it. After all, everything is good but Adobe need to change a little bit so it can available for all users. Review collected by and hosted on G2.com.

The scalability of vector graphics is unmatched - I can design something small for an app icon and blow it up for a poster without losing sharpness. What I enjoy most is the feeling of complete control over shapes, curves and lines. When I'm designing logos, icons, or UI elements, Illustrator lets me fine-tune every anchor exactly how I want. Illustrator precision tools (pen tool, shape builder, guides, snapping) make it feel like I'm sculpting, not just drawing. Review collected by and hosted on G2.com.

It requires decent hardware; large files or complex designs can slow things down, especially on lower-end laptops. Some tools feel hidden behind layers of menus, and remembering shortcuts becomes almost necessary for smooth workflow. Review collected by and hosted on G2.com.

The vector-based system is what makes it powerful. Designs scale perfectly from business cards to billboards without losing quality. I also appreciate the integration with other Adobe tools -- moving files between Photoshop, InDesign, or After Effects feels smooth and professional. What I like most about Illustrator is the level of control it gives over every tiny detail. Whether I'm designing a logo, a poster, or a detailed Illustrator, I can adjust shapes, colors, and paths down to the pixel. Review collected by and hosted on G2.com.

Illustrator can feel intimidating for beginners. The interface is packed with tools, panels, and options that aren't instantly clear unless you invest time in learning. Even simple tasks can feel complex until you get the hang of the workflow. The subscription model can be tough for students or freelancers starting out. Review collected by and hosted on G2.com.

Adobe Illustrator remains my go-to tool for creating clean, scalable graphics. It’s extremely powerful for logo design, technical illustrations, and vector layouts — everything stays crisp at any size. The precision tools, smart guides, and alignment options make it easy to produce professional results, even for detailed projects.

I also like how well it integrates with other Adobe apps like Photoshop and InDesign — the ecosystem makes it easy to move assets around when working on multi-format marketing or presentation materials. Review collected by and hosted on G2.com.

If there’s a downside, it’s that Illustrator can feel heavy at times and takes some system resources. The learning curve is steeper than simpler design tools, but once you understand the basics, it’s incredibly efficient and reliable.

Overall, it’s a benchmark in vector design — not the cheapest or lightest option, but definitely the most capable and precise. Review collected by and hosted on G2.com.

I like that Adobe Illustrator is how precise and professional it feels once you get more familiar with it. I use it mainly for logo design and vector images, and I love that everything scales pefectly without loosing quality. The pen tool my go to since i am a new to this, Image Trace and Shape Builder save a tone of time with raster images. Also It has a great integration with InDesign which makes moving between projects easier Review collected by and hosted on G2.com.

A couple downsides are that it can be pretty intimidating at first. There are so many tools and panels that it takes a while to get comfortable. Sometimes it acts laggy with a bit heavier files, needs some optimization. Review collected by and hosted on G2.com.

Adobe Illustrator has been my preferred design tool since I began my journey as an arts student and later as a full-time graphic designer. Its user-friendly nature, combined with a clean and minimal interface, makes even the most complex design tasks feel straightforward. I appreciate its flexibility—whether I'm creating logos, vector illustrations, or preparing print-ready files, everything functions seamlessly. The precision and scalability it provides are truly exceptional, making it one of the most valuable tools for any creative professional. The addition of new AI-powered features, particularly Generative Fill, is exciting and genuinely accelerates the ideation process. Review collected by and hosted on G2.com.

At times, the software feels a bit heavy, particularly when working with large or complex files. The AI Generative Fill tool is impressive, though it still has room for improvement in terms of accuracy and context awareness. Additionally, I would appreciate quicker methods for syncing assets and preferences across different devices. Review collected by and hosted on G2.com.

The global colors, symbols, and asset libraries help maintain consistency across branding projects without rebuilding elements from scratch. Integration Illustrator with Photoshop, InDesign and other Adobe apps is seamless - I can update a graphic in Illustrator and see the change flow instantly into other files. The pen tool and curve controls are unmatched - once you get the hang of them, shaping lines feels almost like sculpting. Review collected by and hosted on G2.com.

For quick social-media design or lightweight projects, Illustrator can feel like "too much software" compared to simpler drag-and-drop tools. The subscription pricing can feel high for casual users who only need simple design tools occasionally. Review collected by and hosted on G2.com.