Social Media Discussions

As a content marketer, I’m trying to figure out the best way to track engagement trends across social media platforms. Anyone who’s had to report on campaign performance knows the struggle: pulling data from different channels, piecing it together in spreadsheets, and trying to explain what’s... Read more

I want to start using a social media listening tool that can provide functionality for listening, tracking, and gathering relevant content across social media. Starting this discussion with the G2 community to gather feedback. A few popular ones are listed below.

1. Read more

I can see the top 5 listed on G2, but would appreciate more insights from the community here.

1. HubSpot Marketing Hub
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One of the big questions I keep running into is whether there’s a true “all-in-one” social suite that covers both publishing and analytics in a complete way. Some platforms shine in scheduling and collaboration, while others are stronger on reporting and dashboards, but it’s not always clear... Read more

For enterprise teams, managing social media isn’t just about publishing; it’s about scaling across regions, handling dozens of accounts, coordinating teams, and producing reports that leadership actually cares about. With so many platforms promising “enterprise-ready” features, figuring out... Read more

For small businesses, one of the biggest challenges in social media management is finding a platform that has the right features without enterprise-level pricing. Scheduling posts, tracking engagement, pulling reports, it all adds up fast, and affordability becomes just as important as... Read more

One of the toughest challenges for social teams is managing multiple brand accounts. It’s not just scheduling posts anymore; you need unified dashboards, collaboration tools, reporting that works across brands, and integrations that can scale as you grow. I was looking at the latest Read more

One of the biggest headaches I hear from social teams and feel myself is reporting. It’s not just about pulling numbers anymore. Teams want customizable dashboards, clean exports for leadership, reports that scale as channels grow, and in some cases even white-label options for clients. I was... Read more

One of the things I’m looking into right now is how to cut down the time spent building reports. Pulling engagement numbers from each platform, formatting them into slides or spreadsheets, and then updating them every week or month feels like a never-ending task. Automated reporting seems... Read more

Engagement numbers are helpful, but they’re even more powerful when pulled into BI platforms like Tableau, Power BI, or Looker, so they can sit alongside sales, CX, or operational metrics. Looking at the Read more

We’re currently testing the waters at my company to see which social media analytics platforms are best suited for our enterprise needs. I checked the G2 Social Media Analytics... Read more

My peer is in marketing at a small business, and one of the biggest challenges they run into is finding social media analytics software that gives them the insights they need without enterprise-level pricing. Pulling engagement data manually from each social platform gets time-consuming, so... Read more

I wanted to start a discussion for the G2 community following the publication of our recent article - https://learn.g2.com/best-social-media-management-tools

Some of the top options for social media management tools can be seen below, what are your experiences with these... Read more