Pricer is a company specializing in electronic shelf label (ESL) solutions for the retail industry. Founded in 1991 and headquartered in Sweden, Pricer provides innovative technology that helps retailers optimize pricing strategies, improve operational efficiency, and enhance the in-store customer experience. Their ESL systems facilitate dynamic pricing, real-time updates, and inventory management through digital displays attached to store shelves. By integrating with various retail systems, Pricer’s solutions help retailers achieve greater accuracy and responsiveness in pricing and promotions. The company serves a global market and aims to drive the digital transformation of physical retail spaces.