NewsGuard is a company that evaluates and rates the credibility of news and information websites. Its team of journalists assesses sites based on nine journalistic criteria to help consumers navigate the reliability of various sources. The service offers browser extensions that display "nutrition labels" for news sites, offering insights into their trustworthiness. NewsGuard aims to combat misinformation by providing transparency and helping users differentiate between credible journalism and false or misleading content. The company offers its services to various stakeholders, including consumers, advertisers, and platforms.