Massive Software is a well-known technology company that specializes in artificial intelligence and simulation tools for the visual effects industry. It is best known for its flagship product, Massive, a highly advanced 3D animation system designed to help generate complex and realistic crowd-related visual effects as seen in feature films, television shows, and commercials.Founded to address the challenges of creating life-like animations in large quantities, Massive Software's tools allow artists to create thousands, or even hundreds of thousands, of characters that can intelligently interact with each other and their environment. This automation of crowd scenes and expansive environments in a visually coherent and directed manner has made Massive a go-to solution in the industry. Massive Software provides solutions that are both scalable and customizable, catering to a wide range of projects from blockbuster movies that require intricate animations and large-scale simulations to smaller projects with specific needs. Their technology is praised for its ability to integrate seamlessly with other digital production and animation workflows, making it flexible and efficient.