Digital Hunch

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Digital Hunch is a Fractional CMO agency serving growth-stage B2B SaaS companies where the founder is still running marketing. It owns the entire marketing function — from ICP definition and positioning to funnel design, paid acquisition, lifecycle marketing, and revenue attribution. Each engagement pairs a Fractional CMO with dedicated channel specialists who execute in 2-week sprints aligned to strategy. The operating model follows four layers: Strategic Foundation, System Design, Execution, and Revenue Impact. It works with bootstrapped and lightly funded SaaS businesses in the $3–15M ARR range, helping founders exit day-to-day marketing decisions and make growth predictable and measurable.