One of the new things I like about Bloomreach is how the platform has improved its automation, personalisation, and overall email marketing experience. The updated journey-building and real-time personalisation features make it easier to create more relevant and targeted emailers based on customer behaviour and engagement. I also like the improved reporting and optimisation tools, which help teams work more efficiently and make better campaign decisions. In addition, the stronger omnichannel capabilities allow for a more connected customer experience across email, SMS, push notifications, and other digital touchpoints.

The way Bloomreach unifies customer data into a single view is what provides the most value for us. Having the CDP baked directly into the marketing execution tool means I don't have to wait for data syncs or export lists to start a campaign. It’s made our personalisation feel truly real-time, which has led to a much higher ROI on our email segments.

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