Appsumer is a platform designed for performance marketing analytics, primarily focusing on user acquisition and growth. It provides marketing teams with insights into their advertising spend across various channels and helps them optimize their campaigns for better returns. By aggregating data from different advertising sources, Appsumer offers a centralized view for managing and analyzing media performance. This service is particularly beneficial for mobile app advertisers seeking to streamline their data analysis and enhance their marketing strategies. The platform's features include custom dashboards, automation of data workflows, and integration with numerous advertising networks and channels.