petboard is ops software built for pet service operators in India: home boarders, boarding facilities, trainers, groomers pet sitters, and sitter-network coordinators. One dashboard replaces the usual stack of spreadsheets, Notion intake forms, separate WhatsApp groups, and paper invoice books. The WhatsApp-native design keeps parent communication where it already works. Photo updates, intake links, stay summaries, and training progress flow through the operator's own WhatsApp number. No Cloud API approval, no Meta business verification waiting period, no parent app to download. Features include custom intake forms per service type, per-pet care schedules and medication reminders, training session logs with per-exercise ratings and graduation certificates, capacity and slot tracking for facilities, magic-link access for staff and sitters, GST-compliant tax invoices, and free data migration from other tools.