The Wallet Crew is the Apple Wallet and Google Wallet infrastructure layer for brands, platforms, developers and AI agents. It lets teams design, distribute, animate and validate connected wallet passes: loyalty cards, event tickets, coupons, gift cards, stamp cards, membership cards, access and employee badges. Google Wallet Merchant Connect Premier Partner 2025 and Apple Wallet integrator.
From your tools to Wallet, nothing in between. The Wallet Crew plugs straight into the systems you already run (CRM, CDP, loyalty engine, ticketing, gift cards, POS) and builds every pass on the fly from your APIs. No middleware to build, no copied data, no synchronization to maintain: the platform only stores the pass ID, device registrations and configuration. Your systems remain the source of truth, and every new Apple or Google feature reaches your passes through configuration, not development.
Key capabilities:
• Create: Pass Builder with live Apple and Google preview, reusable themes, Liquid templates and multilingual passes
• Distribute: enrolment forms with data capture, white-label "Add to Wallet" SDK and secure links across web, email, SMS, RCS, QR codes, app and in-store; up to 70% enrolment conversion
• Engage: native wallet push notifications at no extra cost, real-time pass updates, geolocation, automation builder (audience, timing, lifecycle triggers) and offers redeemed directly on the pass
• Validate: Pass Scanner app (iOS, Android, iPad) and NFC (Apple VAS, Google Smart Tap); 20 to 30% faster at checkout or access control
• Measure: analytics dashboards on adoption, scans, notifications and clicks, link tracking on QR codes and redirects, all accessible through the API
• Integrate: 30+ ready-to-use connectors (Cegid, SecuTix, Salesforce Marketing Cloud, Klaviyo, Bloomreach, Comarch, Talon.One, Shopify, Adyen, Vivenu, Arenametrix, Brevo, Actito, Imagino, Batch), REST API, webhooks, SFTP and custom connectors
• AI-ready: MCP server to configure and diagnose the platform in natural language from your AI assistant
Built for multi-store and international operations: live at 50+ brands and platforms in 40 countries and 5,000+ equipped stores and venues, including Karl Lagerfeld, Zadig & Voltaire, L'Occitane, Miniso, Boardriders, Rossignol, Haribo, Philharmonie de Paris, Radio France, Bourse de Commerce Pinault Collection and Cegid Retail (platform client). Hosted in France on Microsoft Azure, GDPR compliant, Zero Trust architecture, 99.9% SLA. Back office available in 7 languages.
Who Is the Company Behind The Wallet Crew?