# who are the leading dmp providers in the adtech space

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m trying to get a clearer picture of who the main <a class="a a--md" elv="true" href="https://www.g2.com/discussions/which-dmp-is-most-cost-effective-for-a-small-startup-need-simple-interface-and-easy-onboarding">DMP platforms</a> in adtech still are, especially for audience building, targeting, and activation.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few names I keep seeing are:</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/lotame-spherical-platform/reviews">Lotame</a>: seems to stay in the mix as a major audience data and enrichment player. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/adobe-audience-manager/reviews">Adobe Audience Manager:</a> still comes up a lot in audience and data platform conversations. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews">The Trade Desk</a>: not a classic DMP in the old sense, but it keeps showing up as a big adtech platform for audience-based targeting.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/permutive/reviews">Permutive</a>: seems to come up a lot in newer adtech conversations, especially around privacy-first audience building and publisher data.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/nielsen-marketing-cloud/reviews">Nielsen Marketing Cloud</a>: still feels relevant if the focus is on audience targeting, segmentation, and ad planning data. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For people working in adtech, which of these still feels the most useful for audience targeting today, and which ones feel like they’ve lost momentum?</p>

##### Post Metadata
- Posted at: 4 months ago
- Net upvotes: 1


## Comments
### Comment 1

I’d judge the leaders here less by name recognition and more by how well they fit into the rest of the adtech stack. That usually matters more in practice.

##### Comment Metadata
- Posted at: 4 months ago





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