# Which attribution platform is best for tracking LinkedIn ads through to closed-won deals for B2B SaaS?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’re trying to answer which <a class="a a--md" elv="true" href="https://www.g2.com/categories/attribution">attribution platform</a> is best for tracking LinkedIn ads through to closed-won deals in B2B SaaS, the challenge usually isn’t at the top of the funnel. LinkedIn can show clicks and leads fairly well, but once deals move into pipeline, that visibility starts to break down.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Multiple stakeholders get involved, touchpoints stack up, and by the time a deal closes, it’s difficult to trace how much LinkedIn actually influenced the outcome. That’s where attribution tools hold up.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A few platforms keep coming up when looking at this end-to-end visibility: Dreamdata, HubSpot Marketing Hub, impact.com, and Fibbler.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/dreamdata/reviews">Dreamdata</a>: Feels purpose-built for this scenario. It tracks account-level journeys, which matters when deals involve multiple decision-makers, and ties LinkedIn activity directly to pipeline and revenue.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-marketing-hub/reviews">HubSpot Marketing Hub</a>: Works well if everything already lives in HubSpot. It can connect LinkedIn interactions to deals and push offline conversion data back into LinkedIn, though depth depends on setup.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/impact-com/reviews">impact.com</a>: Makes more sense if LinkedIn is one of several acquisition channels. It helps unify performance across channels, but isn’t specifically built for B2B SaaS attribution.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/fibbler/reviews">Fibbler</a>: A lighter option focused on simplifying attribution and pipeline visibility. Easier to get started with, though worth validating how it handles longer sales cycles.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Where do teams typically lose confidence in LinkedIn attribution as deals move closer to closed-won?</p>

##### Post Metadata
- Posted at: 4 months ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Explore &lt;a href=&quot;https://www.g2.com/categories/mobile-attribution/free&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;free mobile attribution tools&lt;/a&gt; to evaluate options without upfront cost.&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Marketer





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