# What's the best software for programmatic advertising in 2025?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey everyone,</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m in the process of evaluating demand-side platforms (DSPs) for running <strong>programmatic ad </strong>campaigns and wanted to tap into the community for real-world feedback.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re looking for a platform that helps us:</p><ul>
<li>Run cross-channel ads (display, native, video, CTV)</li>
<li>Access premium inventory via RTB</li>
<li>Segment and retarget audiences effectively</li>
<li>Gain clear performance insights with actionable reporting</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">So far, a few names keep coming up as per <a class="a a--md" elv="true" href="https://www.g2.com/categories/demand-side-platform-dsp">G2's category</a>:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/the-trade-desk/reviews"><strong>The Trade Desk</strong></a><strong>-</strong> Seems like the industry standard. Is it manageable for non-enterprise teams?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a><strong>-</strong> Great UI, strong native and video support. Anyone using it for B2B or D2C?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews"><strong>Basis Technologies</strong></a><strong>- </strong>Comprehensive features- how steep is the learning curve?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/criteo-commerce-growth/reviews"><strong>Criteo Commerce Growth</strong></a><strong>-</strong> Strong on dynamic retargeting, but is it flexible enough beyond ecommerce?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/choozle/reviews"><strong>Choozle</strong></a><strong>-</strong> Budget-friendly and self-serve. Curious if it’s too limited for scaling.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Real-world insights on ease of use and setup? Campaign performance and ROI over time?</p>

##### Post Metadata
- Posted at: about 1 year ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;For programmatic advertising in 2025, &lt;strong&gt;The Trade Desk&lt;/strong&gt; is still a top choice, especially for larger campaigns. &lt;strong&gt;StackAdapt&lt;/strong&gt; is great for mid-sized teams and offers solid targeting.&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: BBCOR Tester
- Net upvotes: 1




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