# What lead scoring tool integrates best with marketing automation?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hello all,</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m helping a few marketing teams streamline <strong>lead scoring and automation workflows</strong> between CRMs and campaign tools. So, I reviewed<a class="a a--md" elv="true" href="https://www.g2.com/categories/lead-scoring"> G2 data for Lead Scoring Software</a> to find platforms with the most seamless marketing automation integrations.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are the top picks:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews"><strong>Salesforce Sales Cloud</strong></a> – Best for native integrations with Salesforce Marketing Cloud and Pardot.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a> – Best for syncing lead scoring with automated outreach and sequences.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/activecampaign/reviews"><strong>ActiveCampaign</strong></a> – Best for marketers connecting scoring directly to email and workflow automations.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/zoominfo-operations/reviews"><strong>ZoomInfo Operations</strong></a> – Best for integrating enriched lead data into automation platforms like Marketo or HubSpot.</li>
<li>
</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I also see other tools like Hubspot and Zoho being talked about. What’s been your experience? Any tools I should consider adding to the list?</p>

##### Post Metadata
- Posted at: 9 months ago
- Author title: SaaS and Software Research
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;&lt;span style=&quot;background-color: transparent; color: rgb(0, 0, 0);&quot;&gt;&amp;nbsp;When it comes to automation — do you prefer tight native CRM integrations or flexible third-party connections via API?&lt;/span&gt;&lt;/p&gt;

##### Comment Metadata
- Posted at: 9 months ago
- Author title: SaaS and Software Research





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