# What is the best software for measuring campaign performance across channels?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Looking at data on the <a class="a a--md" elv="true" href="https://www.g2.com/categories/digital-analytics"><strong>Digital Analytics Software</strong></a> category, several platforms stand out for measuring campaign performance across channels. These tools help teams connect acquisition sources, on-site behavior, and downstream outcomes so you can attribute lift by channel and optimize budgets. See below for my top software list based on the current G2 category page.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/google-analytics/reviews"><strong>Google Analytics</strong></a> – A category Leader that centralizes website/app engagement, acquisition reporting, and conversion tracking. Strong native connectors (e.g., Google Ads, BigQuery, Looker Studio) and integrations with Salesforce/HubSpot make it a common hub for cross-channel campaign performance. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/semrush/reviews"><strong>Semrush</strong></a> – Pairs traffic analytics with SEO, paid, and social toolkits so marketers can see how search and content efforts translate into visits, rankings, and conversions. Integrations with Google Ads/Analytics, Search Console, HubSpot, Salesforce Marketing Cloud, and more support multi-channel reporting. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/logrocket/reviews"><strong>LogRocket</strong></a> – Combines session replay and product analytics to quantify how campaign traffic behaves after the click. Funnels, reports/dashboards, and filtering by source/device help tie channel cohorts to conversion friction and fixes. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/glassbox/reviews"><strong>Glassbox</strong></a> – Digital experience analytics with end-to-end journey insights across web and mobile. Its session capture and journey mapping, plus integrations (e.g., Google Analytics, Optimizely, Qualtrics), help connect campaign-driven sessions to conversion impact and UX issues. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><a class="a a--md" elv="true" href="https://www.g2.com/products/posthog/reviews"><strong>PostHog</strong></a> – An all-in-one product analytics platform (events, experiments, session recordings) that supports campaign analysis via event attribution and integrations like Google Ads and HubSpot—useful for following channel cohorts from acquisition to feature usage and revenue. </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">These platforms provide the cross-channel visibility teams need to see which campaigns drive qualified engagement and conversions—and where to optimize next. What do you think? Based on your experiences, are there other tools that excel at tying channel spend to on-site outcomes?</p>

##### Post Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I&#39;m curious to hear how others are balancing native analytics dashboards with custom data pipelines? &lt;/p&gt;

##### Comment Metadata
- Posted at: 9 months ago
- Author title: Content Marketing Specialist





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