# Best tool for managing sales engagements

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">I’m helping a team choose a <a class="a a--md" elv="true" href="https://www.g2.com/categories/sales-engagement"><strong>best tool for managing sales engagements</strong></a></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"> because their outreach is happening in too many places: some reps live in email, some in CRM tasks, and reporting is inconsistent. They want one system that makes engagements trackable and repeatable.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are a few I’m considering:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesloft/reviews"><strong>Salesloft</strong></a>: Engagement cadences and rep workflows that structure outreach and follow-through. Built for managing consistent engagement across SDRs and AEs.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/outreach/reviews"><strong>Outreach</strong></a>: Multichannel sequences and task management for managing touchpoints at scale. Often used when teams want tight control over plays and execution.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/groove/reviews"><strong>Groove</strong></a>: Engagement toolset designed to support structured workflows for reps. Common when teams want engagement management connected closely to Salesforce.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a>: Engagement and sales workflows inside HubSpot with tracking and automation. Useful when teams want engagement management aligned to CRM-owned processes.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"><strong>What tool has been best for managing engagement end-to-end—and what did you standardize first (plays, templates, routing rules, or reporting)?</strong></p>

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- Posted at: 3 months ago
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