# Looking for recommendation - best DSP software for a small ad agency in 2025?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi All!</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">We’re exploring to level up our programmatic advertising capabilities with a DSP that’s powerful - so ease of use, transparency in pricing, and good support are just as important as reach and targeting options.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">While browsing through<strong> </strong><a class="a a--md" elv="true" href="https://www.g2.com/categories/demand-side-platform-dsp"><strong>G2’s list of top-rated DSPs</strong></a>, a few platforms we’re evaluating include:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews"><strong>StackAdapt</strong></a><strong>:</strong> Renowned for its user-friendly interface and robust targeting capabilities, StackAdapt is ideal for agencies looking to manage programmatic campaigns efficiently.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/basis/reviews"><strong>Basis</strong></a><strong>:</strong> Offers a comprehensive platform that combines media planning, buying, and campaign analytics, streamlining the advertising process for small teams.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bidtheatre/reviews"><strong>BidTheatre</strong></a><strong>: </strong>Based in Stockholm, BidTheatre delivers a powerful DSP solution with a focus on data-driven advertising, suitable for agencies aiming for precision targeting.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/criteo-commerce-growth/reviews"><strong>Criteo Commerce Growth</strong></a><strong>:</strong> Specializes in performance marketing and retargeting, helping small agencies drive conversions and maximize ROI.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Which DSPs have worked well for you? Any hidden costs or limitations to be aware of?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Would love to hear your real-world experiences and tips. 🙌</p>

##### Post Metadata
- Posted at: about 1 year ago
- Author title: SEO Outreach Specialist
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;Stack Adapt has a great reputation. I haven&#39;t used them yet, but hear great things. Anyone been hands on?&lt;/p&gt;

##### Comment Metadata
- Posted at: about 1 year ago
- Author title: G2 user since 2020
- Net upvotes: 1




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