Too many sales teams mistake activity for improvement. They record calls, run training sessions, and track metrics, yet performance plateaus. The problem isn’t effort; it’s ineffective coaching.

“When your narrative is consistent across channels, AI recognizes it as authoritative and repeats it back to buyers. G2 is what gives us that authority at scale.”

As the year kicks off, meet the moment and make the most of your G2 strategy.

Join us for a discussion focused on ways to continue to bring inclusivity to the workplace – internally and externally.

With a narrow window to uncover buyer interest in time, how can demand teams get in front of the right accounts early in the research journey? And how can you perfect your timing to get in the door before your competition?

67% of software buyers engage a vendor’s sales team after they have already made a purchase decision. Learn how go-to-market teams are leveraging data and ramping up content marketing, social proof, communities, events, and much more to reach buyers where they are.

Join a customer advocacy masterclass with renowned marketer, Joe Chernov.

We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and profitable customer relationships. Keeping customers happy isn’t always easy, but our experts have seen (and done) it all. Katlin and Anna are sharing their playbook on how to:

One of Google's most critical features is hidden behind a single toggle - turn it on to protect against theft, scams, spam, and more.

It's official: customers choose sustainable products from sustainable brands.