Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.

After a job interview, most candidates focus on waiting for an update, a call, or even closure. But one small step can make a big difference in how you’re remembered: sending a thank-you letter after an interview.

Understanding your market is crucial to connecting with the right buyers. 

G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable user reviews and forming trust with buyers with user-generated content (UGC). 

The job hunt isn’t what it used to be. Today, algorithms screen your résumé before a human ever does, and competition is fierce across every industry. If you're not using the right strategies, tools, and timing, you’re already behind.

What is CRM software? Customer relationship management software serves as the cornerstone of modern business operations, empowering companies to forge and nurture meaningful connections with their clientele throughout the entire customer journey. At its essence, CRM software acts as a centralized hub for managing customer interactions, storing critical information, and streamlining various business processes. If you visit G2, your home for software reviews and research, you'll see that there is an overwhelming amount of different CRM software solutions on the market today.

A customer success story of how one of our customers, Dealhub.io, made the most out of G2 Content to not only increase reviews, but also double their Google campaign lead volume. More on the full story:

The secret is out. Reviews are a huge ingredient to a successful funnel. G2 gives you the tools and skills to crank up your pipeline for greater traffic, leads, and sales. In this G2U Live session, our customer education and marketing leaders share the essentials of gathering reviews and key benchmarks to hit, as they walk you through the G2 review process.

A B2B sales strategy is always about the customer's emotions.

Most sales teams think they’re giving buyers everything they need: the right decks, demos, and follow-ups. But in reality, buyers are overwhelmed, not engaged. Scattered emails, long threads, and disconnected assets make the buying process confusing and slow.