Tapjoy is a mobile advertising and monetization platform that connects leading brands with mobile app users through engaging content and rewarding experiences. It offers a variety of solutions that enable app developers to generate revenue by integrating rewarded advertising, which incentivizes users with virtual currency or other in-app rewards in exchange for engaging with advertisements. Tapjoy's platform facilitates a seamless experience that benefits advertisers through high engagement rates and developers by enhancing app monetization without compromising user experience. The company is headquartered in San Francisco, California.