Splicky is a demand-side platform (DSP) focused on mobile and programmatic advertising. It enables advertisers and agencies to manage and optimize their digital ad campaigns across various channels, including mobile, display, video, and out-of-home (OOH) media. Splicky offers real-time bidding (RTB) capabilities, allowing users to efficiently target specific audiences and maximize the impact of their advertising spend. The platform is designed to provide detailed analytics and insights, enhancing the ability to track and measure campaign performance.