SigFig is an online investment management platform designed to make investing more accessible and efficient for both new and experienced investors. By leveraging advanced algorithms and automated services, SigFig provides personalized investment advice and portfolio management with the aim of optimizing returns and minimizing fees. Users can connect their existing investment accounts or create new ones through SigFig, allowing for comprehensive tracking and management of their investments. The platform focuses on low-cost strategies, including exchange-traded funds (ETFs), to build diversified portfolios. Additionally, SigFig offers a free portfolio tracker and analysis tools, as well as a mobile app for convenient access.