PageFair is a company focused on helping digital publishers and advertisers navigate the challenges posed by ad blockers. It offers solutions that allow publishers to measure and understand the impact of ad blocking on their revenues and user base. PageFair's services include technologies to display alternative ads in a non-intrusive way to users who have installed ad blockers, aiming to recover lost revenue while maintaining a respectful and user-friendly browsing experience. Website: [pagefair.com](http://pagefair.com).