Optizent is a digital analytics consulting and training company that specializes in helping businesses leverage data to drive growth and optimize performance. They offer a range of services including analytics implementation, data strategy development, and customized training programs. Optizent focuses on tools like Google Analytics and Adobe Analytics, aiming to empower organizations with actionable insights through precise data analysis. Their expertise caters to both small businesses and large enterprises, ensuring tailored solutions that align with each client's specific goals.