Objective Platform is a technology company specialised in marketing measurement. Founded in 2014 with a background in media consultancy, the company has evolved into a leading European SaaS provider of Marketing Mix Modelling (MMM) solutions. Headquartered in Amsterdam, Objective Platform supports brands and agencies in making data-driven media investment decisions across digital and traditional channels. Its mission is to enable organisations to take full control of their marketing performance by unifying complex data, complying with privacy regulations, and turning insights into clear, actionable decisions. Trusted by enterprise clients such as Unilever, Deutsche Telekom Group, Vattenfall, and PostNL, Objective Platform continues to innovate at the intersection of marketing, data science, and technology – helping businesses transform the way they plan, measure, and optimise media spend.