MainEvent is a comprehensive, cloud-based software solution designed to streamline the management of experiential and field marketing campaigns. It offers a suite of tools that facilitate event scheduling, staffing, data collection, automated reporting, and payroll management, all within a single platform. By integrating these functionalities, MainEvent empowers agencies and brands to efficiently plan, execute, and evaluate their face-to-face marketing activities.
Key Features and Functionality:
- Dashboards: Customizable dashboards built with editable widgets, showcasing data through various graphing tools.
- Activation Management: Comprehensive scheduling, recapping, and reporting for all events and executions.
- Logic-Based Recaps: Build recaps and surveys using complex validation and display logic.
- Reports: Generate custom-formatted reports by pulling every field stored in the database, exportable in multiple formats such as Excel, CSV, and web services.
- Asset Management: Manage, request, ship, track, and evaluate physical assets for field activations.
- Account Management: Store all historical location data, including contact information, sales, and associated events/activities.
- Check-Ins & Check-Outs: Capture geolocation and timestamp data from staff arrival check-ins and departure check-outs, visible in real-time for managers.
- Consumer Data Collection: Configure and track custom data points such as sales entries, meetings, trainings, and other account-based information.
- Media Management: Maintain an exportable repository of images and videos linked to events, activities, and accounts, sortable by date, location, and description.
- Program Management: Manage all aspects of programs and campaigns without the need for new custom development, including recap fields, goals, tasks, and document management.
- Reminders, Alerts, & SMS Messages: Automate emails and text messages for time-sensitive tasks, including alerts for incomplete recaps or time and expense submissions.
- Role & Permission Management: Customize user roles and assignments to determine actions and data access for each user.
- Weekly & Monthly Calendar: Display all scheduled and completed events, executions, and activities in exportable weekly or monthly calendars.
- Agency Comparison Analytics: Track and compare the success of multiple agencies or departments using real-time performance metrics and data.
- Branded Event PDFs: Generate branded PDF reports detailing the effectiveness of marketing strategies.
- Commission Reporting: Calculate commissions based on unique products or groups of products sold.
- Custom Recap Analytics Report: Generate branded PDF reports using KPI calculations to detail marketing strategy effectiveness.
- Data Collection API: Standardize data gathered from third-party data collection providers through provided APIs.
- Document Center: Store campaign-specific materials such as brand guidelines, expense forms, and PR materials in a centralized location.
- Event Request & Approval: Utilize an event request and approval process for programs interfacing with sales or distributors.
- Goal Management: Track and manage goals for individuals or programs, such as sales, samples distributed, and engagements.
- Organization-Wide Analysis: Provide leadership with visibility to high-level organizational insights spanning individual clients or brands.
- Product Management: Track and report on unique product sales results for POS-focused programs.
- Route Optimization: Determine efficient routes for brand ambassadors based on field staff geolocations and venue addresses.
- Scheduling Imports: Upload program and campaign schedules using mass import tools with straightforward templates.
- Shipment Tracking: Track packages delivered to events with built-in UPS, USPS, and FedEx integrations.
- Surveys & Lead Collection: Create and distribute surveys for consumer lead collection associated with executions and accounts.
- Staff App: Dedicated portal available on desktop, tablet, and mobile devices, allowing staff to interact with opportunities, shifts, payment history, and profile information.
- Time & Expense Tracking: Allow staff to submit time and expense claims for each activation.
- Activity Management: Manage account-focused brand ambassador programs using activity types such as account visits, staff trainings, and menu placements.
- Ad Hoc & Guerrilla Scheduling: Allow staff to create their own executions on the fly or schedule multi-stop guerrilla events.
- Auditing: Track and record actions performed by each user through in-depth logging and monitoring.
- Brand Ambassador Management: Enable managers to create and track schedules, goals, and completed activities for field reps and brand ambassadors.
- Overtime Management: Monitor daily and weekly hours for each staff user, ensuring compliance with regulations.
- Position Availability Calendar: Display all available and staffed positions, allowing easy identification of urgent upcoming shifts.
- Sales Integration: Import sales data for accounts to gauge the effectiveness of executions, events, or activities.
- Shift Scheduling & Staffing: Staff all executions using a database of approved employees, with customizable invitation toggles for finding the right staff member for each shift.
- Applicant Onboarding: Allow candidates to apply for positions directly from a custom branded site, with a multi-step onboarding process.
- Automatic Claims Generation: Automate the generation of claims for time and expenses.
- Claims Management & Approval: Administer a payroll approval process, ensuring all claims are reviewed prior to payroll cutoff and reimbursement.
- Minimum Wage Rate Management: Set minimum wage rates on various levels to ensure compliance with regulations.
- Offline Application Support: Allow field staff to access schedules, event details, check-in/out, enter recap responses, and submit claims offline.
- Payroll & Third-Party Integrations: Integrate with ERP solutions for financial or reporting purposes.
- Payroll Schedule Management: Track due dates for submissions, approvals, and exports for each pay period based on the organization’s payroll schedule.
- PDF Staff Deck: Export profiles of staff in PDF format for presentation purposes.
- Staff Skills & Certifications: Create a custom library of skills and certifications for staff to fill out, connecting qualified candidates with new opportunities.
Primary Value and User Solutions:
MainEvent addresses the complexities of managing experiential and field marketing campaigns by providing an all-in-one platform that integrates event scheduling, staffing, data collection, reporting, and payroll management. This consolidation reduces the need for multiple disparate systems, enhancing operational efficiency and data accuracy. By offering customizable dashboards and automated reporting, MainEvent enables real-time performance tracking and data-driven decision-making. Its compliance features ensure adherence to labor laws across various regions, mitigating legal risks. The offline functionality ensures uninterrupted access to critical information, even in areas with limited internet connectivity. Overall, MainEvent empowers marketing agencies and brands to execute successful campaigns with streamlined processes and comprehensive insights.
