GS1 US is a non-profit organization that is part of the global GS1 network, which develops and maintains standards for supply and demand chains across multiple sectors. Known primarily for managing the UPC barcode system, GS1 US provides various services to enhance business operations through the standardization of data. These include helping businesses improve their supply chain visibility, efficiency, and traceability by offering guidance on implementing GS1 Standards for identification, capturing, and sharing information. GS1 US serves several industries, including retail, healthcare, foodservice, and logistics.