Eventric is a company that provides specialized software solutions for the live entertainment industry, focusing on tour management and logistics. Their flagship product, Master Tour, is designed to streamline the planning and execution of live events, offering tools for scheduling, travel coordination, and team communication. The platform is aimed at touring professionals such as tour managers, production coordinators, and artists, helping to ensure efficient and organized tour operations. Through its solutions, Eventric seeks to enhance productivity and reduce the complexity of managing live events.