CoachNow is a digital platform designed to enhance the effectiveness of coaching for sports and fitness professionals. It facilitates better communication, organization, and development by offering tools such as multimedia sharing, feedback, and progress tracking. Through its mobile and web applications, CoachNow allows coaches to efficiently manage their athletes or clients by streamlining communication, reducing administrative tasks, and fostering collaboration in a user-friendly environment. The platform supports individual and group coaching, making it suitable for various coaching needs.