Sidea Group is a strategic consulting firm specializing in the synergy between marketing and technology (MarTech. Established in 2010, the company assists businesses in enhancing their market positioning by developing solutions focused on customer experience. With a team of over 80 professionals, Sidea Group has been a certified Salesforce partner since 2018, boasting expertise across all Salesforce clouds and various industries. Key Features and Functionality: - CRM Solutions: Design and implementation of tailored Customer Relationship Management systems to streamline sales and customer service processes. - Marketing Automation: Integration of marketing automation tools to enhance campaign effectiveness and customer engagement. - Data Intelligence: Utilization of data analytics to inform business strategies and improve decision-making. - Subscription Management: Development of subscription, billing, and revenue models to support recurring revenue streams. - Unified Commerce: Creation of omnichannel commerce platforms to provide seamless customer experiences across various touchpoints. Primary Value and Solutions Provided: Sidea Group empowers businesses to undergo authentic digital transformations by optimizing and improving business processes. By merging minds and tools, the company connects people and technologies, businesses and markets, facilitating the adoption of advanced CRM solutions and customer-based marketing operations. Their consultative and operational approach ensures that clients receive customized solutions that align with their specific goals, leading to enhanced customer experiences and improved market positioning.