LoanPricingPRO is an advanced tool designed to assist financial institutions in strategically pricing commercial loans by leveraging real-time metrics. Developed by FORVIS, this platform enables lenders to manage and expand their loan portfolios by considering the value of existing customer relationships and optimizing proposed loan terms through real-time profitability analysis. By moving beyond intuition-based pricing strategies, LoanPricingPRO provides a data-driven approach that enhances decision-making and profitability in today's competitive lending environment. Key Features and Functionality: - Benchmark Calculator: Offers profitability-enhancing recommendations to guide strategic loan pricing decisions. - Relationship-Based Pricing: Evaluates the total value of customer relationships, including existing loans, deposits, and related accounts, to inform pricing strategies. - Custom Risk-Adjusted Pricing: Allows for tailored pricing models that account for varying levels of credit risk and interest rate risk. - Product-Specific Expense Allocations: Enables precise allocation of expenses to specific loan products, ensuring accurate profitability assessments. - Configurable ROE Targets: Provides the flexibility to set minimum and desired Return on Equity targets, aligning loan pricing with institutional profitability goals. LoanPricingPRO's multidimensional reporting capabilities allow financial institutions to delve into meaningful data layers and track performance through an intuitive dashboard. This facilitates objective analysis and informed decision-making. Primary Value and Problem Solved: LoanPricingPRO addresses the challenge many financial institutions face when relying on intuition for loan pricing, which can lead to unclear profitability outcomes. By providing a quantitative and strategic approach to loan pricing, the platform eliminates guesswork, enabling lenders to make informed decisions that enhance profitability. This is particularly crucial in today's competitive lending environment, where precise and data-driven pricing strategies are essential for success.