Question 1

What are Video Hosting Platforms?

Accepted Answer

Short-form video content is the new normal for how we consume content. This goes for our news and entertainment and also customer support and business training. We send personalized videos to our clients and our team, and the frequency is constantly increasing thanks to smartphones and tablets. Even users with little or no technology experience can record, edit, and share clips with one of the many easy video apps on the market. It is not surprising that social media has evolved from statuses and photos to a barrage of GIFs and videos based on this newfound ease of filming. 
 That shift has pushed these tools beyond simple storage. Reviewers on G2 describe pairing hosted video with email tools like HubSpot so engagement data flows into campaigns, and the strongest video hosting platforms embed videos in email series without extra tooling or developer time. Based on G2 reviews, marketers, everyday users, and administrators evaluate video hosting platforms by comparing embed and playback reliability, library organization and search, and how many features sit behind higher plan tiers. 
 Whether you do marketing for your business, are involved with employee and customer support, or are simply part of a tech-forward team, sharing videos will likely become a routine task if it isn’t already. The tools in this category provide an easy, secure platform for uploading and viewing the video content you create. These web platforms allow for convenient video streaming by your customers, business partners, or whoever else your intended audience may be. They also help with content management thanks to features such as tagging and search engines. Rather than tossing your countless demo videos and similar content into a traditional file storage and sharing software, these tools enable users to upload, share, and interact with these files in one centralized, online location. A number of these platforms offer additional features to help manage and optimize your growing library of content. As video content further cements itself as legitimate business media, online video hosting will become requisite technology for millions of businesses. The diverse products in this category already help millions of businesses. 
 Key Benefits of Video Hosting Platforms 
 
Upload and store videos from desktops and, in some cases, mobile devices
Conveniently organize videos for your intended audience with tagging and search filters
Allow public or private users to stream or download content
Monetize public-facing content with advertisements and embedded sales communications

Question 2

Why Use Video Hosting Platforms?

Accepted Answer

Before the rise of this software space, viewing video content required each individual to download files to their hard drives and run them on media players installed on their computers. Video sharing was a complicated and stressful process due to the oversized files, which would often not fit on emails or flash drives. Video hosting providers eliminate this problem with easy, interactive platforms that can be accessed by multiple visitors at once. Depending on a platform’s bandwidth, hundreds or even thousands of viewers can stream or download these files at a given moment. Additionally, visitors can pause or jump around to different times within a video as needed, without interrupting the playback of others. It is no longer necessary to install media players or wait for large downloads and slow down your computer’s bandwidth to watch digital videos. 
 Whether you create this content with expensive camera equipment or a popular mobile app, modern video platforms are an ideal service for organizing and distributing your finished content. Web hosting not only eliminates the stress of oversized downloads—along with the potential problems this can entail—but helps users reach more viewers than ever before. This can mean sharing company-related video content across an enterprise organization or engaging with customers around the world in the blink of an eye. The unprecedented capabilities of these tools goes hand in hand with how easy it has become to create high-resolution, movie-quality content using the Android or iOS device already in your pocket. 
 Your target viewers, whether on your staff or scattered around the globe, are already on the internet for hours a day. The solutions in this category make it simple to store and organize video content online, where viewers can access it with an HTML link or by accessing a website. It is not only easier to access this content online, but the average employee or customer may be more open to viewing it when they do not have to download large files. The ease of these sharing platforms also increases the potential for resharing of your content and generating new followers or sales opportunities that were previously not possible. And when it comes to internal content, such as webinars or marketing collateral, these solutions can rapidly improve engagement and learning by making fun, informative content readily available for any and all employees. 
 For these reasons and more, video hosting tools are a worthwhile addition to your company’s software stack. If you already have a significant investment in video content or are likely to produce or gather valuable content in the future, these tools can provide a solid foundation for sorting, streaming, and interacting with your company’s videos for years to come.

Question 3

Who Uses Video Hosting Platforms?

Accepted Answer

As mentioned above, web videos are a universal medium, showing no signs of changing. The widespread availability of streaming on hosted platforms is a central part of the equation. Collectively, these tools have millions of users once you factor in everyone who has watched a clip with help from this technology, not to mention the artists and video bloggers adding their personal bodies of work on a daily basis. 
 With that being said, there are particular groups of professionals more likely to leverage these solutions on the back end—that is, uploading and sharing videos in this way. This is particularly true when it comes to more business-focused applications. It is impossible to summarize the types of users creating videos, but the following groups are most likely to create business content and use this technology for the purposes of sharing, whether with a few colleagues or thousands of customers. 
 Marketers: Viral marketing is a common aspiration for the modern marketer. This can mean anything from mysterious commercials on television to giant displays in the middle of a busy city. For many successful campaigns, it includes a buzzworthy video campaign on the internet. If you publish the right video and it catches fire through word of mouth, it can mean big business for your brand. When used to maximum effect, short promotional clips published on these channels can be more valuable than just about any form of advertising. This is especially true when viral videos are reshared and discussed on social networks software. Public URLs of content that is published on video hosting sites can be conveniently shared on a viewer’s feed. Some hosting sites even include features for direct sharing right from the video’s webpage. 
 Outside of attempted viral marketing, marketers can keep a repository of branded content on a video hosting platform to be used within the company. These videos can be used to help promote culture and educate the staff about certain promotions or messaging. Together with product teams, brand marketers can supplement new product or service rollouts with informative content and welcome others in the company to comment on videos directly on the hosting site. This branded content can also be used by salespeople as marketing collateral. For these purposes, sales teams can use this software alongside or in place of sales enablement software. Email marketing or marketing automation campaigns can even link to timely videos or specific content related to a topic. At the very least, marketing teams can organize video content within these platforms so they are easily searchable across the organization and, if so desired, by customers or followers. 
 Support teams: For software developers and consumer product vendors, there is a constant demand for customer support and education. Text-based resources, such as product manuals and knowledge bases, are still a reliable way to communicate information such as setup, troubleshooting, and frequently asked questions (FAQs). Professional videos, though, have changed the way product and support departments engage with a brand’s audience. Video content such as step-by-step walkthroughs of features and issue resolution can be more engaging than lengthy written content. A collection of such content on an easily navigable platform is an ideal use of this technology. 
 Over time, product support teams can build a comprehensive collection of helpful content and grant access to customers as needed, making it a privileged membership site. These videos can also be an excellent resource for others within the company as they attempt to master the brand’s product or run into issues. With tagging and search features built into some hosting tools, these video collections can become a unique help directory, where visitors type in keywords or click on certain topics and are directed to the most relevant videos. Support teams might use screen and video capture software in the process of creating help content. These products allow users to record themselves resolving an issue or performing a task on their computer screen and repurpose this footage into shareable content. Support staff might collaborate with the content or design department to plan and design the most helpful, high-quality content possible. 
 Trainers: Video hosting platforms have changed the way that companies do onboarding and training, whether you work in the retail industry or a technology development firm. From introductory lessons to advanced webinars, your internal training staff can take advantage of video technology to curate a variety of educational materials. Migrating certain aspects of your employee training onto this effective medium can not only improve learning speed and retention, but it can free up those staffers who would normally be tasked with on-hands training. Traditional training would entail repeating certain information over and over with every new hire. Thanks to these hosting tools, managers, trainers, and human resources can structure a complete training plan through these videos. This can include continuing education in addition to day-one information. 
 A collection of training videos can be used in conjunction with corporate LMS software to provide employees with all the materials they could possibly need to get acclimated with a new position. Long after the initial training is over, employees can go back and access content as needed for specific subject areas or job scenarios. Managers and executive assistants may choose to upload lectures, important meetings, or other informative content on these platforms. The more informative, engaging content made available to a growing staff, the better. And because these sites are often accessible from anywhere, with the right login credentials, employees are empowered to watch helpful content at home to strengthen their skills whenever the time calls for it. In many cases, these videos are accessible from mobile devices as well, so employees can continue their training on the go.

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