# Best Tour Operator Software - Page 6 *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)* Tourism companies that organize guided tours use tour operator software to manage customer information, tour information, and back-office activities. This type of software helps tour operators keep track of organizational aspects of tours such as scheduling, itinerary, meals, and more. Additionally, it tracks tourists and attendance, as well as employee tasks and activities. Advanced solutions offer map display and mileage calculator features. Tour operators are able to leverage this type of software to manage costs, expenses, and revenues. Tour operator software integrates with [travel agency](https://www.g2.com/categories/travel-agency) solutions and with booking websites to facilitate reservations. Even though back-office features are provided by most solutions, integration with [accounting](https://www.g2.com/categories/accounting) and [CRM](https://www.g2.com/categories/crm) solutions is also offered. To qualify for inclusion in the Tour Operator category, a product must: - Generate quotes based on itineraries, duration, or number of tourists - Include an online reservation system for tourists - Provide features that help design and plan tours - Schedule activities included in different types of tours - Manage travel arrangements for tourists, including travel documents - Allow tourists to pay using multiple options and process payments ## How Many Tour Operator Software Products Does G2 Track? **Total Products under this Category:** 178 ### Category Stats (May 2026) - **Average Rating**: 4.35/5 - **New Reviews This Quarter**: 7 - **Buyer Segments**: Small-Business 45% │ Mid-Market 45% │ Enterprise 9% - **Top Trending Product**: WeTravel (+0.105) *Last updated: May 20, 2026* ## How Does G2 Rank Tour Operator Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 700+ Authentic Reviews - 178+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Tour Operator Software Is Best for Your Use Case? - **Leader:** [WeTravel](https://www.g2.com/products/wetravel/reviews) - **Highest Performer:** [Safari Portal](https://www.g2.com/products/safari-portal/reviews) - **Easiest to Use:** [AnyRoad](https://www.g2.com/products/anyroad/reviews) - **Top Trending:** [FareHarbor](https://www.g2.com/products/fareharbor/reviews) - **Best Free Software:** [TRYTN](https://www.g2.com/products/trytn/reviews) --- **Sponsored** ### Peek Pro Peek Pro provides world-class online booking, point-of-sale, and hundreds of automation tools such as inventory management, dynamic pricing, waivers, and marketing analytics. Thousands of tour operators have supercharged their revenues and automated operations with this all-inclusive technology. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=420&secure%5Bdisplayable_resource_id%5D=420&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=420&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47642&secure%5Bresource_id%5D=420&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Ftour-operator%3Fpage%3D6&secure%5Btoken%5D=34176df359da61d1acc1076d58ea1e9bda708985643b2111c421449875a7016b&secure%5Burl%5D=https%3A%2F%2Fwww.peekpro.com&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Tour Operator Software Products in 2026? ### 1. [ResPax](https://www.g2.com/products/respax/reviews) Full-featured tour management software with reservations, online booking, channel manager, and more. ResPax has all you need to manage complex tour workflows in one place. **Who Is the Company Behind ResPax?** - **Seller:** [Respax](https://www.g2.com/sellers/respax) - **Year Founded:** 1999 - **HQ Location:** Cairns, AU - **Twitter:** @respaxafrica (77 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/respax-reservation-software (20 employees on LinkedIn®) ### 2. [Ride Sync](https://www.g2.com/products/ride-sync/reviews) Ride Sync is an all-in-one transportation management platform designed for limo, taxi, shuttle, and car service operators who want to simplify daily operations and reduce manual work. The platform brings quoting, reservations, driver and vehicle scheduling, invoicing, payments, and customer management into a single, easy-to-use system. With Ride Sync, businesses can accept quote requests through an embeddable Request-A-Quote plugin, generate accurate pricing using route distance and duration data, and automatically convert approved quotes into scheduled reservations. Once booked, trips are managed from a centralized dashboard and calendar, allowing operators to assign drivers and vehicles while maintaining visibility into availability and potential conflicts. Ride Sync also streamlines billing by integrating invoicing and online payments directly into the platform, eliminating the need for external accounting or payment tools. Built-in customer management keeps reservation history, contact details, and payment records organized, while customer accounts provide a professional, self-service experience. Designed for growing transportation businesses, Ride Sync helps operators stay organized, reduce administrative overhead, and deliver reliable service—without juggling multiple disconnected systems. **Who Is the Company Behind Ride Sync?** - **Seller:** [Ride Sync](https://www.g2.com/sellers/ride-sync) - **HQ Location:** Dallas, US - **LinkedIn® Page:** https://www.linkedin.com/company/ride-sync/ (1 employees on LinkedIn®) ### 3. [RightFlight](https://www.g2.com/products/rightflight/reviews) RightRez is a air travel technology company that provides creative automation solutions for the tour, cruise, and marine/offsho **Who Is the Company Behind RightFlight?** - **Seller:** [RightRez](https://www.g2.com/sellers/rightrez) - **Year Founded:** 2003 - **HQ Location:** Bloomington, US - **Twitter:** @RightRezInc (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1501672/ (22 employees on LinkedIn®) ### 4. [RocketRez](https://www.g2.com/products/rocketrez/reviews) RocketRez provides cloud-ticketing and operations software empowering tours and attractions to increase revenue, reduce costs, and elevate their guest experience with one comprehensive platform. Key services include: • Flexible software to sell tickets at the point of sale, through an OTA or reseller, or direct on your website with a customizable web engine. • Tools to bundle products, promote flash sales, cross-sell retail with tickets, and dynamically price your tours to make the most on every ticket. • Simplified management of membership programs, gift shop retail, food & beverage, private events, and more with specialized “add-on” software modules. • RocketPass mobile-based web app, so customers can self-direct their experience, control all tickets and purchases on their phone, and receive your special offers. • Reporting and dashboard tools help you analyze data, and deliver insights, from across your entire operation. • Expert implementation, training, and support services. **Who Is the Company Behind RocketRez?** - **Seller:** [RocketRez](https://www.g2.com/sellers/rocketrez) - **Year Founded:** 2011 - **HQ Location:** Steinbach, CA - **LinkedIn® Page:** https://www.linkedin.com/company/rocketrez/ (67 employees on LinkedIn®) ### 5. [SAMO-touragent](https://www.g2.com/products/samo-touragent/reviews) SAMO-touragent is a multi-functional system for outgoing tour operator, the main function of the program is to automate an operators activities, such as describing and distributing services, creating tour packages, calculating price lists, registering applications, etc. **Who Is the Company Behind SAMO-touragent?** - **Seller:** [SAMO-Soft](https://www.g2.com/sellers/samo-soft) - **HQ Location:** N/A - **Twitter:** @samosoft (51 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 6. [SardonyxTMS](https://www.g2.com/products/sardonyxtms/reviews) SardonyxTMS is an integrated solution that provides a full suite of business processing tools that manage your transactions across all spectrum of operations inclusive of back office automation. **Who Is the Company Behind SardonyxTMS?** - **Seller:** [Etech Global Services](https://www.g2.com/sellers/etech-global-services-ef01de7f-cab5-45a5-8ebc-4496d028017b) - **Year Founded:** 2003 - **HQ Location:** Nacogdoches, Texas, United States - **Twitter:** @EtechGS (1,944 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/etech-global-services (3,210 employees on LinkedIn®) - **Ownership:** Private ### 7. [Sembark Travel Management Software](https://www.g2.com/products/sembark-travel-management-software/reviews) Sembark Travel Management Software is a cloud-hosted travel CRM solution designed for Destination Management Companies (DMCs), Inbound tour operators, Global travel agents, and travel agencies. Founded by IIT Kanpur & NIT Kurukshetra alumni in October 2020, Sembark is trusted by 1,000+ travel businesses across 28+ countries. It brings together lead management, itinerary builder, supplier contracting, booking & reservations, and payment tracking within a single connected platform, helping travel businesses reduce manual work and keep daily travel operations error-free. Sembark Travel CRM is suited for all sizes of travel companies as it can handle high volumes of inquiries, multi-day itineraries, multi-currency quotations, multi-brand settings, and supplier relationships. Visit here: https://sembark.com/ **Who Is the Company Behind Sembark Travel Management Software?** - **Seller:** [Sembark](https://www.g2.com/sellers/sembark) - **Year Founded:** 2020 - **HQ Location:** Jaipur, IN - **LinkedIn® Page:** https://www.linkedin.com/company/sembark/ (56 employees on LinkedIn®) ### 8. [Singenuity](https://www.g2.com/products/singenuity/reviews) Singenuity is the all-in-one platform built by former operators to simplify bookings, boost revenue, and eliminate operational headaches. From ticketing and waivers to kiosks, POS, check-in displays, and texting—everything works together, out of the box. You get full control of your data, faster payouts, and industry-low processing fees. No proprietary hardware required. No AI bots pretending to be support. Just real people who know your business and have your back. Whether you’re an adventure park, museum, tour operator, or activity venue—Singenuity helps you deliver better experiences, save money, and scale with ease. **Who Is the Company Behind Singenuity?** - **Seller:** [Singenuity](https://www.g2.com/sellers/singenuity) - **Year Founded:** 2016 - **HQ Location:** Nashville, US - **LinkedIn® Page:** https://www.linkedin.com/company/singenuity (19 employees on LinkedIn®) ### 9. [Stippl for Business](https://www.g2.com/products/stippl-for-business/reviews) Stippl for Business is a travel itinerary platform built for tour operators, travel agencies, and destination management companies. It brings together everything needed to create, share, and manage client itineraries in one place. Alongside traditional PDF export, Stippl introduces living itineraries: interactive, real-time trip plans shared with clients via a live link that update instantly when changes are made, eliminating the back-and-forth of resending updated documents. Unlike traditional tools, Stippl for Business includes unlimited team seats on every plan, meaning agencies can add their whole team without paying per-seat fees. The platform includes a drag-and-drop itinerary builder with map visualization, a reusable content library of destinations and points of interest, day-by-day planning, hotel booking integration, client sharing, branded website options, and PDF export. Stippl for Business is used by tour operators and travel agencies across Europe, Africa, and Asia to streamline itinerary creation, improve the client experience, and reduce time spent on trip updates. Built by Stippl B.V., Amsterdam. **Who Is the Company Behind Stippl for Business?** - **Seller:** [Stippl](https://www.g2.com/sellers/stippl) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 10. [SynXis Tour Manager](https://www.g2.com/products/synxis-tour-manager/reviews) Manage your tour operators and DMCs with a single solution **Who Is the Company Behind SynXis Tour Manager?** - **Seller:** [Sabre](https://www.g2.com/sellers/sabre-9ff66b07-34b0-4ca8-9436-c341caed0ed7) - **HQ Location:** Southlake, TX - **Twitter:** @Sabre_Corp (22,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2113/ (9,056 employees on LinkedIn®) - **Ownership:** NASDAQ: SABR - **Total Revenue (USD mm):** $1,334 ### 11. [TailorMadeTour](https://www.g2.com/products/tailormadetour/reviews) TOs quote and book complex itineraries in a few clicks with one single and powerful tool connected via XML to their own suppliers! **Who Is the Company Behind TailorMadeTour?** - **Seller:** [eMinds](https://www.g2.com/sellers/eminds) - **Year Founded:** 2000 - **HQ Location:** Bisceglie, IT - **Twitter:** @eMindssrl (27 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/eminds-srl/?originalSubdomain=it (20 employees on LinkedIn®) ### 12. [TC Tours](https://www.g2.com/products/tc-tours/reviews) Web based tour operator software IT or GP that, instantly creates, itineraries and communicates to vendors and clients. **Who Is the Company Behind TC Tours?** - **Seller:** [Travel Curve](https://www.g2.com/sellers/travel-curve) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 13. [The Travel System](https://www.g2.com/products/the-travel-system/reviews) The Travel System (TTS) is the result of over 25 years of experience in designing integrated inventory management, reservation and back-end software solutions, and is used by leading ITC and FIT Tour Operators as their primary back-end and accounting solution. **Who Is the Company Behind The Travel System?** - **Seller:** [Softvoyage](https://www.g2.com/sellers/softvoyage) - **Year Founded:** 1987 - **HQ Location:** Montreal, CA - **LinkedIn® Page:** https://www.linkedin.com/company/softvoyage (45 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 14. [TigerBay](https://www.g2.com/products/tigerbay/reviews) TigerBay makes even the most complex functions seem simple. They build relevant, feature-rich and scalable software to streamline your operation and improve customer experiences, now and in the future. **Who Is the Company Behind TigerBay?** - **Seller:** [TigerBay Software](https://www.g2.com/sellers/tigerbay-software) - **Year Founded:** 2009 - **HQ Location:** Cardiff, GB - **Twitter:** @TigerBaySystems (97 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/tigerbay (19 employees on LinkedIn®) ### 15. [Tiqy Pro](https://www.g2.com/products/tiqy-pro/reviews) Tiqy Pro is an online booking system that is easy to use, modern and customizable. It is built for tour and activity operators who want to accept reservations and payments in their office, through their agencies, from their website, or from their social media accounts. **Who Is the Company Behind Tiqy Pro?** - **Seller:** [Tiqy Pro](https://www.g2.com/sellers/tiqy-pro) - **HQ Location:** Panama, PA - **Twitter:** @TiqyPro (47 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tiqy-pro/?scrlybrkr=74a6eff5 (1 employees on LinkedIn®) ### 16. [TOMIS Tech](https://www.g2.com/products/tomis-tech/reviews) TOMIS grows tour operator businesses through innovative marketing software and agency services. As your digital marketing assistant, TOMIS automates previously manual marketing processes, saves you valuable time to focus on running your business, and drives real increases in revenue. TOMIS is more than just software; we have a full-service digital marketing agency to ensure your every marketing need is covered. **Who Is the Company Behind TOMIS Tech?** - **Seller:** [TOMIS Tech](https://www.g2.com/sellers/tomis-tech) - **Year Founded:** 2016 - **HQ Location:** Missoula, US - **LinkedIn® Page:** https://www.linkedin.com/company/tomis-llc/ (66 employees on LinkedIn®) ### 17. [TOP](https://www.g2.com/products/mango-software-solutions-top/reviews) The TOP (Tour Operation Platform) is a platform dedicated to tour operators, with this aim: equipping for efficiency through automation. Integrating Operation, Management & Accounting in one web-based platform: From the planning of the tour and preparing itineraries to automated communication; booking a site or checking availability with hotels. From importing rooming lists to assigning passengers to different arrival flights. From generating quick and accurate rate offers to having a financial overview of the cost and turnover. Interested to get "a feel of the platform" and experience the numerous tools? Visit our LIVE DEMO. On the DEMO you can try all of them! Don't hesitate to contact us when you think of any questions. Looking forward! **Who Is the Company Behind TOP?** - **Seller:** [Mango Software Solutions](https://www.g2.com/sellers/mango-software-solutions) - **Year Founded:** 2018 - **HQ Location:** Kamal Pokhari, Kathmandu , NP - **LinkedIn® Page:** http://www.linkedin.com/company/mango-software-solutions-pvt-ltd (8 employees on LinkedIn®) ### 18. [topicplus+](https://www.g2.com/products/topicplus/reviews) topicplus+ is a hosted web based tour operator sales and management system which gives you comprehensive Booking, Administration, all client travel documentation and extensive Accounting functionality. **Who Is the Company Behind topicplus+?** - **Seller:** [Tas Solutions](https://www.g2.com/sellers/tas-solutions) - **Year Founded:** 1980 - **HQ Location:** Maldon, GB - **Twitter:** @tassolutions (408 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tas-solutions/ (3 employees on LinkedIn®) ### 19. [TORS Travel](https://www.g2.com/products/tors-travel/reviews) TORS Travel is a booking management system for tailor-made holiday tour-operators. Features include quoting, booking, reporting, and payment tracking. **Who Is the Company Behind TORS Travel?** - **Seller:** [TORS](https://www.g2.com/sellers/tors) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/tors-limited (2 employees on LinkedIn®) ### 20. [Tourbiz](https://www.g2.com/products/tourbiz/reviews) TourBiz – The All-in-One Software for Tourism Professionals TourBiz is a SaaS solution designed for tourism operators (cruise companies, agencies, guides, cultural venues, activity providers, and more). It centralizes sales, operations, and distribution management in a single tool to save time and grow your business. ✨ Key Features: - Booking system: product creation, quotes, invoices, automated emails, and online payments. - Multichannel distribution: direct connections with OTAs (GetYourGuide, Viator, Headout, Funbooker, etc.) to maximize your sales. - On-site operations: venue management, staff scheduling, inventory tracking, and real-time customer follow-up. - Financial insights: reporting, accounting exports, margin tracking, and performance analysis. - Cloud-based SaaS: secure, available 24/7, no installation required, and accessible from any device. 💡 Why TourBiz? An intuitive interface tailored for both small businesses and established operators. Instant productivity gains through automation of repetitive tasks. Responsive support and a team of tourism industry experts to guide you. An evolving solution, fully compliant with GDPR and service-level agreements (99.7% uptime), built to handle today’s challenges and tomorrow’s opportunities. **Who Is the Company Behind Tourbiz?** - **Seller:** [Tourbiz](https://www.g2.com/sellers/tourbiz) - **Year Founded:** 2008 - **HQ Location:** Paris, FR - **LinkedIn® Page:** https://www.linkedin.com/company/welcome-management-systems/ (1 employees on LinkedIn®) ### 21. [Tour Booking Portal](https://www.g2.com/products/tour-booking-portal/reviews) Tour Operator Software is a full ledge tours management software with customer & supplier relationship management (CRM & SRM). **Who Is the Company Behind Tour Booking Portal?** - **Seller:** [Pineapple Technologies](https://www.g2.com/sellers/pineapple-technologies) - **HQ Location:** India - **LinkedIn® Page:** http://www.linkedin.com/company/pbs-world (3 employees on LinkedIn®) ### 22. [Tour Booking System](https://www.g2.com/products/tour-booking-system/reviews) Tour Booking System is a complete management solution for individual passenger reservations on extended tours, day trips and express services. **Who Is the Company Behind Tour Booking System?** - **Seller:** [Distinctive Systems](https://www.g2.com/sellers/distinctive-systems) - **Year Founded:** 1982 - **HQ Location:** York, GB - **Twitter:** @DistinctiveSys (633 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2856603 (24 employees on LinkedIn®) ### 23. [TourCAT](https://www.g2.com/products/tourcat/reviews) Reservation, accounting and management information system specially designed for the tour operator market. **Who Is the Company Behind TourCAT?** - **Seller:** [Southfield Systems](https://www.g2.com/sellers/southfield-systems) - **HQ Location:** N/A - **Twitter:** @SouthfieldSys (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [Tourcube](https://www.g2.com/products/tourcube/reviews) Tourcube's integrated CRM system allows Tour Operators to manage contacts and communications with direct Clients, Agents and Agencies, process web site inquiries, and build and manage mailing lists and campaigns based on a rich set of profile data and historical touch points created during the inquiry and booking processes. **Who Is the Company Behind Tourcube?** - **Seller:** [Tourcube Software](https://www.g2.com/sellers/tourcube-software) - **Year Founded:** 2013 - **HQ Location:** Bend, US - **LinkedIn® Page:** https://www.linkedin.com/company/3553135 (3 employees on LinkedIn®) ### 25. [TourDesk](https://www.g2.com/products/tourdesk/reviews) TourDesk is a comprehensive tour-booking service for hotels and guesthouses, founded in Iceland in 2013. TourDesk simplifies communication between resellers and providers and brings a new source of revenue and reduces the workload on your front desk and back office staff. With TourDesk you can: - Increase Revenue: You earn a commission on every sale through the TourDesk Agent and Portal System. Selling tours and activities can be a serious revenue driver with minimal effort. - Improve service: Your guests appreciate the effort behind a curated sales website branded to your operation. An enjoyable tour experience translates into better service. - Save time: Guide your guests to book themselves on your Sales Portal page or assist them through the Agent system. You can trust the live availability and the booking is confirmed in seconds. - Work with locals easily: TourDesk connects directly to suppliers, giving you access to a great selection of tours. Curate your selection and hand-pick who you want to work with. TourDesk offers two main features: - The Agent System is used by the front desk staff as a point-of-sale. The Agent System allows the front desk and concierge to easily and securely identify, book, and confirm an experience for a guest standing in front of them. - The Sales Portal is used by guests to plan their adventures. The Sales Portal allows you to earn revenue from your guest’s bookings automatically. TourDesk creates a Sales Portal for you and customises it with your logo and brand colours. You can then simply share the Sales Portal with your guests who then can book all their experiences on their own in one location. **Who Is the Company Behind TourDesk?** - **Seller:** [TourDesk](https://www.g2.com/sellers/tourdesk) - **Year Founded:** 2013 - **HQ Location:** Reykjavik, IS - **LinkedIn® Page:** https://www.linkedin.com/company/tour-desk/ (23 employees on LinkedIn®) ## What Is Tour Operator Software? [Travel Arrangement Software](https://www.g2.com/categories/travel-arrangement) --- ## How Do You Choose the Right Tour Operator Software? ### What You Should Know About Tour Operator Software ### What is Tour Operator Software? Tour operator software manages the entire operational hub of a tour company. These solutions are multifaceted and take over the vast majority of back-office functionality necessary to run an efficient operation. The capabilities of a tour operator solution range from issuing customer quotes to activity scheduling and everything in between. Agencies and companies that create tour packages have to be able to pivot and adapt according to customer wants and competitive opportunities. A flexible tour operator tool can facilitate the use of the software across a variety of industries: airline, park, hotel, or other public attraction. Tour operator software unifies business operations into one platform, bringing efficiency in terms of both cost and overall time spent on managing tour package offerings. Tasks like entering travel package rates, enforcing rules specific to the agency and relevant companies, updating accepted payment methods, and adhering to cancellation policies are automated with the software. Buyers should evaluate which existing business policies need improvement and then look for tour operator software that will make those improvements happen. Key Benefits of Tour Operator Software - Consolidate operation data - Produce accurate customer quotes - Drive marketing efforts - Increase bookings ### Why Use Tour Operator Software? Tour operator software is very useful for a variety of tourism-based businesses, as they can improve marketing efforts, consolidate data, drive more bookings, and improve the efficiency with which the business is run. **Increase Bookings —** Bookings are the lifeblood of any tourism-based business. In competitive, high-traffic areas, a tour operator needs the means to distinguish their business. One of the best ways to do that is to increase online visibility as well as the ease with which a business allows tourists to book activities and tours on its site. The booking engine features that tour operator solutions come equipped with are vital to accomplishing that goal, streamlining the process of making tours available on the operator side, as well as increasing the ease with which customers can book tours on the other side. **Marketing Efforts —** The data gathered through the tour operator platform can help to drive marketing efforts for tour operators and activity providers. These solutions also often integrate with social media platforms, creating a more seamless avenue for digital marketing content. **Automate Processes —** The process automation that tour operator software conducts allows businesses to be more efficient and effective in their operations. From automating the entire bookings process, including tour availability, to sending confirmation and reminder emails, tour operator software improves many aspects of the business. ### Who Uses Tour Operator Software? Tourism companies of all types use tour operator software to run their businesses. These may include activity providers, tour operators, tourism offices, and more. **Tour Operators —** Tour operators use these solutions to manage every aspect of the tour scheduling and booking process, in addition to handling payments and running back office operations. Tour operators looking to sell their tours will want a tour operator solution with prebuilt connections to the major third-party booking channels like Expedia, Viator, and more. **Activity Providers —** Activity providers, or companies who provide tourist activities like zip-lining or ATV rides use tour operator software in much the same way as tour operators. They allow customers to book their activities through the booking engine and leverage the prebuilt channel connections to promote their activities on third-party sites. Certain solutions may be specifically built for activities providers that offer things like diving, hiking and trekking, paragliding, and more. **Tour Office —** Tour offices use tour operator solutions to centralize all tourism-related activity and act as the place for tourists to vet, select, and ultimately book activities in the area. ### Tour Operator Software Features Tour operator software often contains, but is not limited to, the following features: **Payments —** This feature handles payment processing directly within the application. Handling payments directly within the tour operator solution streamlines the back-end processes that accompany customer bookings through the application. **Partner Bookings —** This feature handles the tracking of bookings made through partners and affiliates. The partner bookings management feature ensures that a business has an accurate overview of what bookings are coming through which channels and helps guarantee easy and correct payment handling. **Mobility —** Many tour operator software vendors are now offering mobile versions of their applications. This feature allows business owners and operators to manage the entirety of their business on the go, having no need to tether themselves to the office. The mobility afforded by the mobile application can drive increased customer interaction as well, allowing management to be more hands-on in what is a service-intensive business. **Reporting —** Create detailed prebuilt and customizable reports based on company data. **Waivers —** Handling waivers is an important part of protecting a tour business. Certain tour operator solutions include the capability to handle digital waivers, typically a product of an integration with a specific waiver software. **Resource Allocation —** A key part of running a tourism operation is the inventory. Tour operator solutions often include features designed provide an overview of all of inventory, including what’s in use, what’s being repaired, and more. **Ticketing —** This feature allows users to create and send tickets to customers for events. **Booking Engine —** One of the most important features housed in a tour operator solution, the booking engine allows customers to view, select, and purchase available tours through the application. The booking engine is the front end of the business, allowing tour operators to generate revenue 24/7 through all channels. The booking engine often contains analytics capabilities so that tour operators can produce data-driven strategy with measurable results. #### Additional Tour Operator Software Features **Coupons and Gift Cards —** This feature allows operators to create coupons for customers to use on their products and tours. **Permission and Access Management —** Using this, tour operators can set different access and permission levels for the various members of their staff. Certain staff don’t need full access to every part of the application, while others do in order to perform their jobs effectively. **Integrations —** A key feature of tour operator software, various integrations are offered by most solutions to flesh out any functionality they don’t offer or to build in complementary functionality. Effective tour operator software integrates with third-party systems like CRM software, payment gateway software, and accounting software. ### Trends Related to Tour Operator Software The tourism industry drives the development of tour operator software. As the industry changes and trends pop off within the sector, tour operator software tries to capture those trends and incorporate functionality in their products that addresses them. **Personalization —** There has been some publicly expressed consternation over the use of data. However, the majority of younger travelers want their data tracked if it means a more personalized travel experience. **Media Influence —** Social media and the digital space have increased the amount of content people are seeing related to travel. As they consume more travel-related content, they are seeking out more travel experiences. To compete in this hypercompetitive space, companies need to ensure that the products in their technology stack are affording them every possible advantage. ### Software and Services Related to Tour Operator Software Tour operator software is closely related to reservations software of all types, as the booking engine features contained within the software are extremely similar to the features in those solutions. **Payment Gateway Software —** Tour operator software either provides built-in payment processing functionality or integrates with payment gateway software in order to provide customers with the opportunity to directly purchase their tour or activity within the solution itself. **Reservation Software —** Similar to reservation software, tour operator solutions offer customers the opportunity to reserve their activity in the application.